Kontoor Brands Inc., Greensboro, N.C., has completed its acquisition of outdoor and workwear brand Helly Hansen. The move expands Kontoor’s portfolio, diversifies categories and channels, and strengthens its position in outdoor and workwear markets. Helly Hansen is expected to contribute immediately to revenue, earnings, and cash flow.
“[The purchase] marks an exciting step forward for Kontoor as we expand our portfolio of iconic consumer brands,” said Scott Baxter, president, CEO and chairman of Kontoor Brands. “The acquisition of Helly Hansen will increase our growth profile, drive greater category, channel and geographic diversification, and increase our penetration in the attractive outdoor and workwear markets.”
2025 Quarterly Issue III
