France-based DECATHLON has announced a global partnership with England-based materials technology company RHEON LABS to integrate advanced material science into sports apparel. The collaboration grants Decathlon access to Rheon’s full technology platform, including innovations in strain-rate sensitive polymers that adapt dynamically to movement and impact, enhancing comfort, control and performance.
The first product, a KIPRUN running tight, will launch in AW25, with additional developments planned across other categories.
“Decathlon’s belief that innova-tion should serve everyone aligns perfectly with our own,” said Stephen Bates, CEO at Rheon Labs. “Rheon started in elite sport — now, this partnership will unlock that same level of performance for millions more.”
2025 Quarterly Issue III
