MALMÖ, Sweden — February 24, 2023 — Designed for people who desire affordable, performance-optimising activewear, with a reduced impact on the environment, the SS23 MP Activewear Tempo Ultra collection features innovative Polygiene® technology for a smell-free, fresher feel and more Mindful Living™.
Launching on the 24th of February, 2023, the Tempo Ultra collection meets the needs of HIIT-hungry athletes and regular gym-goers. Having utilized Polygiene technology in products since 2022, MP Activewear is integrating Polygiene StayFresh™ across the Tempo Ultra collection. MP Activewear’s premium apparel will now benefit from our performance technology’s ability to eliminate odors, prevent the spread of bacteria, and reduce the need for washing.
Desirable extra performance, created for eco-aware athletes
Perfect for targeting HIIT and gym workouts, the Tempo Ultra collection is the ultimate range to tackle any type of training:
- Mesh panels and Coolmax technology regulate body temperature, keeping you cooler and enabling you to push further.
- Sweat-wicking, quick-drying fabrics transfer moisture away from the skin and provide the stretch and flex all athletes require.
Alongside performance-enhancing technical benefits, Activewear MP brings its distinctive sense of style to the table. Seamless constructions are prevalent throughout the collection, ensuring a flattering profile and eliminating rubbing. Bold colorways dominate, and the printed, patterned finishes on several products draw the eye.
Polygiene StayFresh™ prioritizes environmental sustainability and maximizes performance
By controlling odors and limiting bacterial growth, Polygiene’s performance technology guarantees a more hygienic feel, boosts self-confidence, and allows you to train harder, perform better and achieve your fitness goals without worrying about the stink.
But Polygiene is not exclusively concerned with performance in the gym. Our technology also helps MP Activewear and its customers reduce their environmental impact. By keeping your gym wear fresher for longer, Polygiene StayFresh means you can wear more and wash less.
Skip every second wash – and significantly reduce the environmental impact
By skipping every second wash, you reduce environmental impact by up to one-third, saving 3,800 liters of water and 51 kWh of electricity a year. Your gear also lasts longer, saving you money and reducing consumption. At a time when energy prices are spiking, water shortages are commonplace, and the cost-of-living crisis is biting, Polygiene StayFresh technology can impact your everyday life and the planet by giving you the opportunity to wash your garments less frequently.
Polygiene StayFresh™ – Benefits at a Glance
- Reduces odor-causing bacteria in garments so that you stink less
- Fresh, comfortable feel for longer, allowing you to wear more, wash less.
- Reduces energy, water and detergent consumption.
- Less washing can cut the environmental impact by up to one-third.
- Your favorite products last longer, reducing waste and saving you money.
Working toward a more sustainable future
Our partnership with MP Activewear reflects the brand’s recognition that sustainability matters to all manufacturers. “Not only does Polygiene elevate our product by increasing its longevity and eliminating odors by preventing bacteria growth, but we also believe Polygiene is a perfect partner in terms of sustainability,” explained Lauren Sandison, MP Activewear’s Sourcing manager. “Its brand message of “wear more, wash less” is something we want to educate our own customers on. Having Polygiene technology on some of our designs is great for both product and purpose!”
Posted: February 24, 2023
Source: Polygiene Group™