Harley-Davidson Appoints Erica Bullard As Senior Vice President, Apparel & Licensing, And Louise Goldin As Creative Director

MILWAUKEE/NEW YORK CITY — February 2, 2022 — Harley-Davidson Inc. today announces the appointment of Erica Bullard as senior vice president of Apparel & Licensing and Louise Goldin as creative director.

“As one of the most iconic brands in the world, the potential to grow our overall Apparel and Licensing business is significant and is one of the core pillars of our Hardwire strategy. We’re excited to have Erica and Louise join the team as we increase our focus on growing Harley-Davidson’s business, drawing from our 119-year heritage as one of the most desirable lifestyle brands that defines moto-culture in America and around the world,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson.

Today’s announcement sees the strategic renaming of Harley-Davidson’s General Merchandise (GM) function to Apparel & Licensing (A&L). This newly created function will leverage Harley-Davidson’s recently opened creative studio in Tribeca, NYC, in addition to Harley-Davidson’s established design studio and archive in Milwaukee.

“Erica brings decades of experience from within the apparel industry, with a demonstrable track record of leading and growing businesses and strategic regions,” Zeitz noted.

In this newly created role, reporting into Zeitz, Bullard will lead the global apparel and licensing business for the Harley-Davidson brand. Bullard joins Harley-Davidson from global sportswear brand NIKE Inc., having worked for over 20 years in various senior roles and business units across the company.

“There are few brands as iconic as Harley-Davidson, a brand built on a unique combination of authenticity, adventure and self-expression. I am excited to extend the brand through apparel and invite new and existing consumers around the globe to the Harley-Davidson community,” Bullard said.

“Louise is a true creative with a proven track record in designing and building some of the world’s most desirable brands. I’m excited to see Louise’s creative interpretation of Harley-Davidson’s apparel heritage,” Zeitz said.

Goldin will head the new studio and design teams in New York and Milwaukee, bringing her expertise in applying advanced technology and functionality to the intersection of modern lifestyle design and fit-for-purpose apparel at Harley-Davidson.

“I feel a deep connection between Harley-Davidson’s design language and my own DNA as a designer,” Goldin said. “I’m inspired by the unique combination of engineering, functionality, craftsmanship and soul that lies at the heart of Harley’s iconic heritage and brand aesthetic. My goal is to work that spirit and purpose into new pieces that will carry the brand forward into the future.”

Posted: February 2, 2022

Source: Harley-Davidson Inc.