Tell Us What You Sew

Groz-Beckert Customer Portal Sewing

Groz-Beckert offers needles for all applications, and makes finding the right one easy

TW Special Report

“Looking for a needle in a haystack” describes an almost impossible mission to find something. Finding the perfect needle for sewing — given that manufacturer Groz-Beckert offers a range of 3,000 different types — might also seem quite a challenging job. Actually, it isn’t. The Germany-based company develops each needle to suit its intended application perfectly, and then meets user needs in the same way through its specially-designed Customer Portal for sewing.

Customer Portal

The Customer Portal was launched in 2015 and has since continued to expand. Customers from nearly every part of the world now have the option of accessing the portal’s wealth of information relating to needles and sewing, as well as its online ordering function. The real need for the platform has been proved: in 2020, half of total sales came through orders in the Customer Portal.

More recently, the Customer Portal Sewing was switched to a technically upgraded version — optimized for use on mobile devices. Another new addition is the individual start page, which shows recent orders and most frequently-purchased products. The personal customer account offers views, analysis and a dashboard displaying all relevant details about purchases.

The product catalog has been improved with new and optimized functions to find the right needles faster. The product detail page gives extensive information on the selected needle: in addition to technical details and the available point styles, users can also identify suitable applications for each needle.

Below: Special application needle SAN® 5.2 — the second-generation sewing machine needle for technical textiles

Key Components

What’s the use of the best sewing machine if skip stitches occur and threads as well as needles break? If material damage or seam puckering arises? It’s essential to choose for each task the appropriate needle in Groz-Beckert quality, especially for sensitive and challenging applications. Groz-Beckert SAN® 5.2, SAN 6, SAN 10 and SAN 10 XS incorporate what needles make a key component.

Airbags, carrying straps, car seats, upholstered furniture, protective clothing, sun protection systems … the list could continue with countless applications in the field of technical textiles, where sophisticated needles are a must. Also essential are great stability through special blade reinforcement, reliable loop pick-up for a greater safeguard against skipped stitches, uniform seam appearance and constantly gentle handling of the sewn fabric. These are the ‘musts’ but not the only advantages of SAN 5.2, the 2nd-generation sewing machine needle for technical textiles.

Special application needle SAN® 10 XS for gentle processing of fine and finest fabrics.

Thread breakage and skipped stitches are a headache in denim sewing. SAN 6 provides the cure. SAN 6 needles have a larger eye, which enables the thicker threads mostly used for this kind of application to slide through smoothly. Thicker threads can be used without increasing the needle size. The solution for skipped stitches is the Loop Control® geometry offering increased security.

Gentle and stable — perfectly designed for fine and finest fabrics — is how the special application needles SAN 10 and SAN 10 XS are best described. SAN 10 combines the requirements regarding protection of the material and needle stability. Its slim design results in a reduced cross-section in the eye area, reducing the stress on the material as the needle penetrates it. At the same time, the special geometry in the blade area offers sufficient needle stability to avoid needle breakages. SAN 10 XS is even more gentle on the material. The cylindrical blade enables a very gentle penetration of the material by the needle.

The special application needle SAN® 6 for sewing applications that require high needle stability and process security.

Top Value, Top Service

Quality has its price, but in case of Groz-Beckert sewing needles increased productivity and reduced production cost is always part of the development genius. Coming back to the Customer Portal: when logged in, users immediately see prices and availability of the needles. Reliability, as well as quick delivery, is what Groz-Beckert is perhaps best known for. How much do you value the ability to start planning for tomorrow today?

March 19, 2021