H&M Selects Eastman Naia™ Renew For New Collection

Eastman Chemical Co., Kingsport, Tenn., reports fashion retailer H&M is the first company to introduce products made using Eastman Naia™ Renew cellulosic yarn. The fashion retailer selected Naia Renew for its Conscious Exclusive Autumn/Winter 2020 collection. Naia Renew is made using 60-percent certified wood fibers and 40-percent recycled waste plastics. The product — available in both filament yarn and staple fiber form — is fully traceable and certified to biodegrade.

“We’re delighted to collaborate with H&M as we work toward building a circular fashion economy,” said Ruth Farrell, global marketing director of textiles for Eastman. “Together, Naia and H&M are working toward a vision to make sustainable fashion accessible for all, playing active roles in conserving resources, fostering innovation and demonstrating a
passion for sustainability that will help transform our industry.”

November/December 2020