Helly Hansen Reaches Next Level Of Responsible Waterproof/Breathable Technology With New LIFA INFINITY PRO™

OSLO, Norway — September 29, 2020 — A driver of innovative technology and design, Helly Hansen continues to work to push the boundaries of professional grade gear. Founded in 1877, the Norwegian-based brand has never stopped looking forward, drawing on the extensive knowledge of their heritage and working with professionals to achieve the cutting edge of technical outdoor gear. This season, Helly Hansen is launching LIFA INFINITY PRO™, the brand’s most innovative and sustainable waterproof/breathable technology to date.

Challenging the industry norm, LIFA INFINITY PRO™ is a technology that pushes the envelope in apparel design. Through advanced textile engineering, it’s made without any added chemical treatments, making it truly unique and highly innovative.

Using LIFA® technology, a proprietary Helly Hansen fiber that’s lightweight and hydrophobic, LIFA INFINITY PRO features a fully waterproof/breathable LIFA INFINITY™ membrane and professional grade durable water repellent performance, achieved without the use of chemicals. Combining the new membrane with 100-percent LIFA hydrophobic face fabric, LIFA INFINITY PRO is groundbreaking, meeting the extreme waterproofness and breathability of HELLY TECH® Professional construction. With everlasting water repellent protection that never needs to be reproofed with chemical treatment, the technology delivers long-lasting, responsible and superior professional grade performance.

“We worked with nearly a dozen ski professionals to develop a new technology with the highest level of waterproof/breathable performance that’s also responsibly made,” said Philip Tavell, Category anaging director for Ski, Helly Hansen. “Drawing on the knowledge and expertise of a 140-plus year heritage, LIFA INFINITY PRO is our most innovative and sustainable waterproof/breathable technology to date, and we’re excited to launch it this season.”

The new LIFA INFINITY PRO technology will be featured in the Elevation Infinity Shell Jacket, part of the ULLR collection designed for freeride skiers, and the Odin Mountain Infinity Shell Jacket, part of the Odin collection, built for backcountry ski touring.

Posted September 29, 2020

Source: Helly Hansen