GREENVILLE, S.C. — May 20, 2020 — Delta Apparel Inc., a provider of core activewear and lifestyle apparel products, announces strong April performance and future growth prospects in its DTG2Go business, a market leader in the direct-to-garment digital print and fulfillment industry.
During April, average daily orders have accelerated to levels similar to the holiday season. This resulted in sales growth of 25 percent in April compared to the prior year, with nearly half of the volume growth attributable to onboarding new customers to the DTG2Go platform.
Deborah Merrill, Delta Group president, commented, “I am proud of the DTG2Go team members who have successfully increased production levels at the end of April by nearly 50 percent compared to the end of March, while adhering to appropriate safety and social distancing protocols.”
DTG2Go is positioned as one of the most disruptive forces in the apparel industry. The unique digital printing technology allows a high degree of customization in a fast and convenient way. Consumers looking to bring out their own self-expression place orders through one of DTG2Go’s partners, selecting from a library of vibrant digital impressions and a range of garments, many of which are Delta Apparel products. DTG2Go offers a robust digital supply chain, shipping custom graphic products within 24 to 48 hours to consumers across the United States and in over 100 countries worldwide.
DTG2Go is the only digital print supplier in the world that offers a seamless, vertically-integrated model utilizing its own Delta-branded products to service both established retailers and individual consumers alike with digitally-printed garments, without reliance on a third-party apparel supply chain. During April, over 30 percent of DTG2Go’s production was printed on a Delta-branded garment, which is more than twice that of a year ago. DTG2Go’s proprietary technology, unique fully-integrated business model, and speed to market capabilities have allowed the Company to rapidly assist retail and e-retail customers whose supply chains have been disrupted.
DTG2Go’s nationwide print and fulfillment network includes facilities integrated within Delta Apparel’s Activewear distribution centers in Miami, Florida; Dallas, Texas; and Cranbury, New Jersey. Additional facilities are located in Clearwater, Florida; Reno, Nevada; Storm Lake, Iowa; and Fayetteville, North Carolina. The Company has added employees across its seven production facilities to support the rapid growth of DTG2Go, with its employee base increasing by nearly 80% since the start of the COVID-19 pandemic.
Merrill continued, “As we continue to navigate the changing industry, we remain encouraged by the positive trends we are seeing for digital printing. We believe adoption rates for this on-demand supply chain model will meaningfully increase in the future as companies, including traditional retailers, promotional product companies, and screen printers, rethink their ongoing business models to support changing consumer buying behaviors.”
Posted May 20, 2020
Source: Delta Apparel, Inc.
