CITY OF INDUSTRY, Calif. — September 20, 2018 — Torrid Inc. announced today that Liz Muñoz has been promoted to CEO of the nation’s leading fashion retailer for women sizes 10 to 30. Muñoz, who served as president for Torrid, assumed her new role on Wednesday, August 29.
“Being chosen to lead Torrid as CEO is an opportunity that, as a first-generation American Latina, has surpassed my wildest dreams. At a time when being curvy, unique and comfortable in your own skin is finally cool, I can’t think of a more exciting time to be in this business when more than 80 percent of women in the U.S. wear our sizes,” said Muñoz. “I’m thrilled to build upon Torrid’s evolution and continue to create modern, well-fitting and fashionable clothes that help women change their lives in a positive way.”
Working her way up the ranks at Torrid for more than eight years, Muñoz has continuously broken all of the rules of fashion — from proportions to patterns to styling details. She’s driven Torrid to pioneer the notion of ‘First at Fit’ for the curvy, real American woman.
“As a ‘big girl’ myself and a mother of two boys, focusing on fit for the Torrid woman isn’t just a trendy or business-oriented move, it’s deeply personal to me,” said Muñoz. “Long before other mainstream retailers jumped on board, fit has been part of our DNA.”
In three and a half years, Muñoz fit over 36,000 items of clothing at Torrid on professional size 18 models — along with herself and other “big girls” — refusing to cut corners. She moved jean pockets, waistbands and inseams to where manufacturers said they shouldn’t be. Even with intimates, she flew customers overseas so that engineers could see the diversity of bodies they were molding bras for — with sizes up to 50H.
The goal of it all is to create the ultimate fit for the majority of women, so that they could look and feel their best. To this day, Muñoz spends several hours a week fitting and tweaking the details of each design pattern to fit the Torrid woman. For her, fit is everything.
“After being forced to settle for the best of the worst for so many years, curvy women don’t really know how clothes should fit their bodies,” said Muñoz. “At Torrid, curvy women everywhere are now able to get the flawless, custom fit they deserve. I am thrilled that this is the first brand where I can finally wear the clothes that I design.”
Prior to joining Torrid in 2010 and being promoted to president of the company in January 2018, Muñoz was President of Lucky Brand Jeans.
Posted September 20, 2018