LYCRA® Brand To Showcase Sustainable Stretch Innovation At Kingpins New York

WILMINGTON, Del. — June 5, 2018 — INVISTA, owner of the LYCRA® brand, has launched a new version of its popular Lycra T400® fiber with enhanced sustainability. Lycra T400 fiber with EcoMade technology is made in part from a combination of recycled materials such as PET bottles diverted from landfills, and renewable plant-based materials. This innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and wovens collections.

The original Lycra T400 fiber is the building block for a number of the brand’s popular stretch denim concepts including Lycra dualFX®, Lycra XFIT, and Lycra TOUGH MAX™ technologies. Lycra T400 EcoMade fiber offers the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.

“We’re excited to introduce Lycra T400 EcoMade technology to show visitors,” said Jean Hegedus, Invista Apparel & Advanced Textiles’ global segment leader for denim. “It can be paired with sustainable rigid fiber offerings such as BCI cotton, TENCEL™ lyocell, or others, so brands and retailers can amplify their eco-friendly message to consumers.”

Visitors to Kingpins are invited to attend a free seminar presented by Hegedus on Wednesday, June 6 at 1:30 pm. “High Stretch, Low Stretch, Bi-Stretch, Go stretch” offers a framework for evaluating different Lycra fiber innovations for denim. It will help brands and retailers select the best stretch fabrics for the types of jeans they’re designing.

Posted June 5, 2018