Freeport,. Maine-based L.L.Bean announced it will explore blockchain technology with San Francisco-based Loomia. The partnership will explore how apparel equipped with Loomia’s data-gathering technology can assess the use and performance of the apparel products and offer insight on the use rate of items returned under the company’s 100-percent satisfaction guarantee. L.L.Bean will first test the technology by incorporating Loomia Electronic Layer (LEL) into outerwear items including jackets and boots. The discreet flexible circuitry LEL can heat, light and sense, while remaining washable and dryable, according to Loomia. Consumers will be able to share the data — related to temperature, motion and frequency of wear — with L.L.Bean for rewards.
“Working with Loomia will enable L.L.Bean to continue its 106-year-old mission of utilizing the latest advancements and technologies to design durable, functionally innovative products that help to further folks’ enjoyment of the outdoors,” said Chad Leeder, L.L.Bean’s innovation specialist.