Invista Focuses On Lycra® Beauty Brand Shaping Denim And New Options For Boyfriend Jean At Ny Kingpins Denim Show

NEW YORK CITY — July 20, 2015 — INVISTA, co-sponsor of the Kingpins denim show in New York City, showcased the latest LYCRA® BEAUTY branded shaping fabrics from around the world at the recent Kingpins show.  In addition, the company also featured the latest performance offerings with COOLMAX® and THERMOLITE® fabrics, as well as new options for the boyfriend jean using lastingFIT technology by Lycra brand.
Response to the Lycra Beauty branded platform has been excellent according to Jean Hegedus, INVISTA’s global business director for denim. “Today we have over 200 certified Lycra Beauty branded denim fabrics and the first garments will appear at retail later this fall,” said Hegedus. “By sourcing fabrics that meet Lycra beauty quality standards, brands and retailers have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction.”
To provide further information about how Lycra Beauty fabrics work, Hegedus was part of the “Denim Makes the Shape” panel on Tuesday, July 21at 11 a.m.  Other panelists included Panos Sofianos of Tejidos Royo and Jack Matthews of ADM Denim.  Both of these companies have developed a variety of high quality Lycra Beauty denim fabrics which was on display at Kingpins.
In addition to Lycra Beauty branded fabrics, INVISTA also showcased new fabric options for boyfriend jeans.  Made with lastingFIT technology by Lycra brand, these fabrics incorporate Lycra T400® fiber for comfort stretch and long lasting shape retention. 
“By using fabrics with corespun Lycra T400 fiber, brands and retailers can achieve authentic denim aesthetics, along with the freedom of movement their consumers desire,” said Rita Ratskoff, INVISTA’s North America marketing manager.  “Women — and increasingly men — have become accustomed to the comfort and performance that fabrics with Lycra brand technologies provide. Now they don’t have to sacrifice that comfort and can still get the look of traditional denim.”

Rounding out the global fabric collection at the INVISTA stand was the latest Coolmax and Thermolite fabrics for the growing category of performance denim.

Posted July 28, 2015

Source: Invista