Cone Denim Announces Ring Spun Marketing Campaign

Cone Denim, Greensboro, N.C., recently launched a new marketing campaign aimed at redefining the
way people think about denim.Cone Denim will present its ring-spun denim the worlds strongest and
most luxurious denim in a series of ads using imagery that surpasses the usual five-pocket
jean.Cone Denim is the first manufacturer to take the ring-spun message of strength and versatility
directly to the consumer, said Ken Girouard, creative director of Marketing and Product
Development.Cone Denim is the largest manufacturer of ring-spun denim, which is up to 30-percent
stronger than basic open-end denim.

May 1999