RAMAT GAN, ISRAEL — July 12, 2023 — Sonovia’s ultrasonic technology drastically reduces environmental pollution in the denim industry, according to a comparative study released earlier this month.
The study that took place over the past two months demonstrates that Sonovia’s technology for dyeing denim reduces greenhouse gas emissions by 60 percent, water use by 85 percent, is capable of eliminating up to 99 percent of polluting wastewater, which is a major concern in the fashion industry, and reduces land utilization by 90 percent. Traditional indigo yarn dyeing processes are water intensive requiring on average 60,000 liters of water per process, and rely on polluting chemicals such as hydrosulfite.
These findings have not gone unnoticed by industry leaders. The French luxury conglomerate Kering, which owns renowned brands such as Gucci and Saint Laurent, is partnering with Sonovia to install its ultrasonic indigo dyeing technology into their denim production lines.
Made2Flow which conducted the study focuses on environmental impact measurement and solutions specific to the fashion industry. During the research, Made2Flow compiled data from Sonovia about the rate of greenhouse gas emissions, the use of water, the amount of polluting wastewater generated in the process, and the utilization of the land, as part of the collaboration with Kering. The Sonovia data was then compared to data compiled from production lines in the denim dyeing industry.
With jeans being one of the most widely worn articles of clothing worldwide, Sonovia CEO, Igal Zeitun, explained that “Sonovia remains at the forefront of the green revolution, committed to reducing pollution and increasing sustainability in the fashion industry”.
Zeitun emphasized the significance of the research findings stating: “The dramatic advantages revealed by the comparative study positions Sonovia’s jeans dyeing technology as the leading solution in the industry. Our technology not only reduces production costs for manufacturers but also helps the entire textile industry meet regulatory standards, such as with wastewater treatment and greenhouse gas emissions.”
Market demand for this innovative solution is set to soar as Zeitun said, “Sonovia is attracting very awakened interest from strategic investors, brands and textile manufacturers and is a testament to the confidence and recognition in our technology”.
Posted August 8, 2023