SCRANTON, PA. — April 7, 2022 — Noble Biomaterials announced today the U.S. launch of the Wash Minus- collection in partnership with Hong-Kong based Crystal International Group Ltd. Crystal Denim, the Crystal International division leading the collaboration, incorporates Noble’s new Ionic+® Durable antimicrobial solution into its denim products at the finishing stage to instill water conservation from cradle to grave.
Wash Minus- is designed to further educate consumers on the power of antimicrobials in effectively reducing water consumption. By applying the topical form of Noble’s Ionic+ to denim, the odor-eliminating ionized silver keeps the denim clean, reducing the need for frequent washing. This application helps conserve water, energy, and natural resources while increasing the life of the fabric. The denim collection adopts Crystal’s recycled and circular Second Life denim fabric and combines water-efficient machines and washing methods to reuse and recycle up to 80 percent of water. With the application of Ionic+ technology at the finishing stage of denim manufacturing, Wash Minus- aims to reduce the number of home laundries by 70 percent.
“Sustainability is always at the forefront of our minds when creating new innovative products. By working with Noble, we are excited to launch our “Wash Minus-” collection, which incorporates its new Ionic® technology to further expand our sustainable product range to our customers,” says Miles Lam, assistant general manager, Crystal Denim.
Crystal Denim is the first denim partner to launch Noble’s Ionic+ Durable antimicrobial solution. Noble, celebrating 25 years of its advanced antimicrobial system this year, partnered with renowned clothing manufacturer Crystal International because of its steadfast commitment to sustainability and culture of caring, “For the Greater Good”. Together, the companies will build off Noble’s long-standing reputation and Crystal’s game-changing vision to bring antimicrobial technologies to more consumers and reduce water consumption in the entire life cycle of denim products.
“Crystal Denim’s commitment to product excellence and making the world a better place is closely aligned with Noble’s vision and values, and we’re thrilled to be working with them to provide the most complete anti-microbial system on the planet,” said Joel Furey, Noble Biomaterials co-founder and chief commercial officer.
Noble has a history of groundbreaking innovation, from the first EPA-approved silver antimicrobial to the first silver technology in an FDA-approved medical device to the first antimicrobial on the International Space Station. The company is committed to pushing the barriers of material science with its proprietary silver-coating technology, which has been a cornerstone for building its partner portfolio.
Noble Biomaterials is a registered FDA medical device facility, an essential sole-source technology supplier to the US military, and a US EPA–registered antimicrobial manufacturer. Noble products are EPA, FIFRA, BPR, and CE conforming. As an EPA compliant partner, Noble Biomaterials takes very seriously any claims made to the consumers.
Posted April 19, 2022
Source: Noble Biomaterials