NEW YORK CITY — February 23, 2021 — Welspun India has embarked on the next phase of its comprehensive digitization journey, working with digital innovation and technology implementation firm STYCHECO (Stitch-Co) to deploy the BeProduct platform and to revitalize its international design, development, and production processes.
Welspun India is part of the Welspun Group. With more than 25,000 employees, a presence in more than 50 countries, and a “farm-to-shelf” model of vertical integration that runs from design to drop shipping. Welspun has a broad product footprint covering bed, bath and flooring categories. In textiles, Welspun produces under license for household names in Asia, Europe, and North America, delivers to major global retailers, and oversees cutting-edge manufacturing worldwide.
To manage this complexity, the Welspun Group has embarked on a company-wide digital transformation project that spans from sales and marketing to sourcing. Welspun’s partnership with STYCHECHO and BeProduct quickly became a vital part of that digital transformation for its textile business, as Chief Marketing and Merchandising Officer Christopher Mooney explains:
“Our objective was to serve our customers better by transitioning all of our data, systems, processes, and people — across the entire value chain — to digital. It was therefore essential to us not only to find a new common IT platform, but to create secure, sustainable ways of working that would allow our design teams in New York to collaborate with their colleagues in India. From that point of view, Welspun’s digital transformation initiative relied on us finding the right technology, but also the right technical and cultural implementation partner. I’m thrilled that we found STYCHECO; with their assistance our digital transformation and growth goals are now in reach.”
“As digital transformation strategies go, Welspun’s is one of the boldest we have ever seen,” added Darioush Nikpour, Founder of STYCHECO. “The scope and the scale of the digitization is gigantic, which is why we were thrilled to be able to step in and assist the Welspun team with defining, executing, and building on their ideas for digitization.
“The goal of the CEO of Welspun, Dipali Goenka, was to connect with their customers and consumers through the collaboration with technology. The STYCHECO team cannot wait to continue its work with Welspun — helping an inspiring business to achieve digital transformation on a truly global scale.”
Posted February 24, 2021