MALMÖ, Sweden — June 16, 2020 — The Indian brand EZMA is the specialist luxury Cashmere Division of the ESSMA Group. It manufactures all kinds of cashmere products including scarves, stoles, as well as shawls, mufflers, capes, throws, carpets and blankets. Partnering with Polygiene it will now offer ViralOff® treated cashmere products, starting with a range of scarves.
“A strategic alliance with Polygiene AB and specifically for the ViralOff treatment, a proven name in its own field, allows EZMA to offer its patrons a sense of confidence and security in using the EZMA Fine Cashmere products, especially in context of this post-Covid world order,” said Sameer Mehra, managing director of EZMA.
“It’s a start for us in cashmere fabrics,” said Ulrika Björk, CEO of Polygiene, “It makes a lot of sense to go with Viraloff in products like scarves as they are so close to your face, but beyond the antiviral properties we should also remember they need less washing and therefore these beautiful cashmere fabrics will last longer. We expect to expand in other ranges going forward.”
ESSMA Group was founded in 1983. EZMA, the specialist luxury Cashmere Division of the ESSMA Group, started in 2002. EZMA works with a vertically integrated manufacturing system from carding to combing, specialty spinning, weaving on traditional Kaani or Handloom, complex dobby’s, ultra-modern weaving systems, each process is carried out to perfection within the production facilities owned by the ESSMA group. EZMA is probably the only textile mill in the world that incorporates six centuries of weaving techniques and state of the art-systems and technologies concurrently and simultaneously.
ViralOff is not intended to prevent disease, it is used for the protection of the treated product.
Posted June 16, 2020