Hygienix™ Pre-Conference Webinar: Harnessing AI for Transparency And Trust In Sustainability
November 13 @ 11:00 am - 12:00 pm
As AI tools like ChatGPT, Google Gemini, and others become integral to daily search habits, consumers are increasingly turning to these platforms for reliable information about a brand’s environmental efforts. Generative AI engines, diverse in their training and outputs, significantly impact consumer perceptions by providing instant answers to sustainability queries. A brand/company risks losing potential customers if its online content varies across different AI platforms, presenting conflicting information that may not fully reflect the brand’s actual initiatives.