Applied DNA Sciences Pens Deal With WestPoint Home For CertainT Program

STONY BROOK, N.Y. — May 3, 2018 — Applied DNA Sciences Inc., has signed a multi-year license agreement with WestPoint Home LLC to provide  CertainT® platform services for its hospitality bedding and textile goods. Under the terms of the agreement, WestPoint Home has been granted the exclusive right to use Applied DNA’s CertainT platform for its collection of blended duvets, towels, sheets, pillow cases, bed skirts, shams, and decorative pillow products sold for hospitality in Canada, Mexico and the United States. Also under the agreement, WestPoint Home has been granted non-exclusive global CertainT platform rights for various hospitality opportunities. WestPoint Home will use Applied DNA’s CertainT platform from start to finish — assuring that any of its hospitality textile products using PET and recycled rPET contain the original source raw materials.

“Our partnership with Applied DNA adds to our already extensive assortment of environmentally sustainable products and processes,” commented Normand Savaria, president and CEO, WestPoint Home. “As leaders in supply chain transparency and accuracy we are excited to be adding the CertainT platform and technology to our product offerings”.

As part of the platform, Applied DNA’s molecular tags are embedded into the source materials that create polyester (PET) and recycled polyester (rPET) fiber — with no impact on fiber’s performance or quality. CertainT-tagged textiles can be forensically authenticated by detecting this molecular tag in both PET and rPET fiber — ensuring its authenticity and origin.

“The CertainT platform helps WestPoint Home produce innovative products utilizing an efficient and trusted traceability system with a fair return,” said Dr. James Hayward, president and CEO of Applied DNA. “Differentiating their brand throughout the hospitality industry through use of our CertainT trademark will confirm to the wide variety of clientele within this special market that the products comply with our supply chain platform and are verifiably made from recycled fibers.”

Posted May 3, 2018

Source: Applied DNA Sciences, Inc.