NEW YORK CITY — February 1, 2017 — Red Land Cotton, an Alabama-based home linens brand, is launching new lines of 100-percent cotton heirloom-inspired linens. The company, started earlier in 2016 by Mark Yeager and his daughter Anna Brakefield, is the first of its kind, growing the cotton that it then uses in its pieces. For the completely “Made In America” products, the company collaborated with Cotton Incorporated.
The cotton is grown and ginned at the Yeager Gin in Moulton, Ala., before it is shipped to South Carolina, where it is spun into yarn and then sent to a weaver. The cotton is finished in Georgia and then makes its way back to Moulton where a team of ladies in the community cut-and-sew the fabric into the final product — 140 thread count bedding modeled after heirloom pieces from the 1920s.
“A large part of our story is our family, the farm that has now been farmed for three generations and that ‘down home feeling’,” said Anna Brakefield, co-founder of Red Land Cotton. “As part of our brand, we needed to be able to say, ‘This is 100-percent cotton grown on our land by our hands.’ Without that aspect, we felt we were no different than anyone else.”
Yeager and Brakefield involved the Cotton Incorporated Product Development team from the beginning of the project. Cotton from the family farm was analyzed at the Cotton Incorporated global headquarters in Cary, N.C., and heirloom linens from a friend served as inspiration. Swatches and samples were reviewed, and Cotton Incorporated advised on the size of the yarn, the thread count, and the weaving process.
“Red Land Cotton is the only home textile brand that actually grows the cotton that goes into their products,” said Marcy Gang, executive account manager at Cotton Incorporated. “Within cotton textiles, it is unique to see a farm business expand to include finished goods.”
The two introductory lines for Red Land Cotton are “Red Land Classic” and “Madeline Gray,” which are both available in bleached and non-bleached options. For the non-bleached look, Brakefield wanted consumers to be able to see flecks of leaf and stem in the finished products, really showcasing cotton as a raw material.
Posted February 7, 2017
Source: Red Land Cotton