Shanghai International Digital Printing Industry Fair presents interview with EFI Reggiani

SHANGHAI — January 12, 2018 — The 9th Shanghai International Digital Printing Industry Fair (TPF 2018) will be held April 19-21, 2018, in Shanghai New International Expo Centre. TPF 2018 is organized by UBM China and SUNEXPO. As one of the most influential digital textile printing fairs in Asia, TPF is keeping a close eye on the market trend and technology development.

On November 27, 2017, Electronics For Imaging Inc. presented the EFI™ Reggiani VOGUE to the public in Shanghai, a new industrial textile printer designed for superior-quality direct-to-textile printing in fashion applications. It prints at resolutions up to 2,400 dpi with 16 printing heads and 4- to 72-picolitre drop sizes.

Whether it is for apparel and accessories, sportswear or footwear, the EFI Reggiani VOGUE can handle it,” according to EFI Reggiani Vice President and General Manager Adele Genoni. “The new printer, along with the entire EFI Ecosystem of products including Optitex 2D/3D design software, Reggiani digital printers and inks, and our newest Fiery® proServer bundle, create an effective, more-efficient manufacturing model for the fashion space.”

On November 29, TPF interviewed EFI Reggiani VP/GM Adele Genoni and Sales & Marketing Director Michele Riva. The full interview is below.

TPF: We are a little curious about the name of your new printer, VOGUE. Why Vogue?

Adele: Because it’s targeting fashion. VOGUE for us is an evocative word, which is easily associated with fashion. Digital printing is the fastest growing printing technology in the textile market. And digital is at this time about 3 to 4 percent of all printed textiles consumed by the Fashion industry, reaching about 13 percent in the Fast Fashion, according to our research.

TPF: Speaking of fashion, we know that your customers in fashion are printing for top brands in the traditional fashion space as well as top fast fashion brands. Are the printing requirements different between top brands and fast fashion brands?

Michele: First of all, there is a common requirement, no matter what the quantity of the production order is. The environment is very important to all of the brands, and digital printing is the solution to meet that common requirement. For high end brands, the environment is probably even more important than other factors.

Adele: I agree. Having an environmentally friendly process is important because it’s a part of the vision of social responsibility, which is becoming more common. On the other hand, they do have different needs. For fast fashion, the main need is to be fast, which means typically this type of account wants to have a place in the world where it is possible to build up a collection, do sampling and spread work around to all of the brand’s factories or printing partners with the same level of quality. Fast fashion brands really need to have the same level of quality everywhere around the world. It is also very important for them to control the total cost of everything, not only the cost of investment in machine. But for high end top brands, the thing they want most is super high quality. For example, they often require a very deep black color, which is something you achieve only with a very high end machine. In addition, in fast fashion, it’s important to have the integration with purchasing online, so actually, companies in fast fashion are really looking to us as a strong provider of integrated solutions from 3D design moving to digital printing. Think about the possibility that when you look at the customer the camera on her computer: you can see the image, the shape and the size of the garment required and then you can give a suggestion on the type of dress that is more suitable to the body shape to optimize the look. The fast fashion brands are asking us for an integrated technology to allow them to be better in online purchasing. It is very important for fast fashion brands, but less so with premium brands – consumers’ experience with top brands is more about going to the brand’s boutique store and not as much about buying online.

Michele: It’s correct but on the other side for example, even for top brands it is also important to have 3D technology to design a garment, then optimize the design. So for different solutions, they can use the same advantage 3D offers.

Adele: Though we have talked a lot about fashion, we are not only in fashion, we are also working with customers in the home design and signage segments, printing for very important brands. Their requirements are very high. To them, only quality matters, and we help them get the best results.

TPF: EFI Reggiani is from Europe. What do you think of the Chinese market?

Adele: Europe is far more consolidated and mature compared to Asia and China and the requests are much more sophisticated. The customers are really willing to have the best, in terms of innovation and technology, quality and performance. The green requirements came earlier than in China. But China is far more serious, stricter now. From the technology perspective, I think in Europe only the medium-high end and high-end solutions remain, and we see higher-level requests for technology and investment. Regarding the ink, there’s strong pressure on price, especially on reactive ink. There is a high demand for pigment – pigment with a short process. That means no pre-treatment or post-treatment. But as far as I know, there is not a competitive solution in the market to deliver that exactly. We are working on it but we don’t have a solution ready to be launched.

TPF: As you said, the Chinese market is not as mature as Europe. Are the innovative technologies of EFI Reggiani well accepted in China? Are customers willing to pay more for state of art technologies?

Michele: Our goal is to increase the knowledge in digital printing sharing our experience and supporting our customers. The idea is to create a different mentality which looks to digital as a big advantage. EFI Reggiani products are designed and manufactured to the highest standards and to simplify textile production across a wide range of industries.The digital experience has been built on more than 70 years of Reggiani product innovation and implementation for leading-edge textile printing technologies.

Adele: What we have done in terms of technology has been done to meet customers’ environmental needs. We also provide reliability, which means higher productivity and fewer stoppages. In terms of quality, we are the customers who are going to buy and we are becoming more and more demanding. So I think there is a strong trend to have a good finished garment. Also our customers – printing factories – need to have higher quality as well. We help customers to save money. For example, our innovative recirculating system, for the ink, makes our printheads more reliable, which means our customers need to substitute the heads less frequently, resulting more cost-effective printing. The machine is more tolerant to the temperature of the environment, so you do not need to switch on air-conditioning with higher temperatures, and that saves money on cooling costs and is better for the environment. The technology we have put into EFI Reggiani printers provides solid benefits to customers. I haven’t talked yet about the Fiery, it really saves time which means saving money for designers, allowing them to make more things and to have more space in creativity. In the end, they can achieve more in their businesses.

TPF: Have you heard about Imprintable?

Adele: From my point of view, what consumers are looking for with imprintable garments reflects what can also be delivered by purchasing garments online with high level of customization. This is a technology that we can offer. With our acquisition of Optitex, a company we acquired approximately one year ago. This gives the possibility to the software to make thousands of different things, all customized to the end customer.

TPF: You mentioned at the press conference that reshoring and near-shoring is a trend in textile industry. How does it happen?

Adele: In the past, there was a big movement of textiles in Asia, particularly from the US. A lot of American textile companies closed down and moved to Asia. In Europe, several still remain but they are more medium-high end. With the new digital revolution of the textile market, where everything needs to be fast and the customer wants the printed garments in a few days, you need to have your factories close to the market so there’s a trend of reshoring, from Asia back to the market close to the consumer. There is a push, especially in the US to develop more printing and production operations. This also is happening in Europe but less than in the US because the US closed down more garment operations than Europe. In China the environment is so important now and pressure is huge. In this case, factories are asked to close down if they are not in line with environmental regulations. There’s going to be a trend of companies closing down in China and opening in nearby countries because of regulations and because of rising labor costs in China. However, large companies will invest in environmentally friendly solutions so they will stay in China to serve the Chinese market.

Michele: The trend is more in garments. More production of garments moves from China to Vietnam, Cambodia, Myanmar. Businesses, especially large ones, are seeing the opportunity, to invest complete product lines with digital printing. They are also making those investments because of the environment and labor costs.

TPF: Would you like to share some suggestions on choosing inks?

Adele: It’s very important that ink is compatible with the head system. We are producing our own ink on a reactive side, and this is a perfect combination. It is an optimized solution with our machine and also the compatibility with all the materials within the machine that encounter with the ink. So we strongly recommend to buy the ink tested and developed with the machine in order to have an optimized and effective solution. In this way, we can ensure the warranty for the system. Otherwise it’s very difficult to provide a warranty because we don’t know what is the ink and if the heads break down, it will not be included in the warranty.

TPF: What’s EFI Reggiani’s vision and what’s your next move to influence the industry?

Adele: Our vision is to continue to innovate to sell higher standard, productive, user-friendly, eco-friendly products.  It’s a strong vision and we are demonstrating it every day. Our next move is the single-pass, which we expect to launch worldwide at the end of 2018.

Posted January 12, 2018

Source: UBM China

EDANA Launches Call For Papers For FILTREX™ Asia 2018

BRUSSELS  — January 11, 2018 — EDANA has opened the call for papers for the 11th edition of FILTREX™.

The event will run in tandem with 10th China Filtration & Separation Exhibition and the 7th Filtration & Separation Asia (FSA) event (the largest filtration exhibition in Asia) and is co-organised by the China Filtration Society (CFS), China Nonwovens Technology Association (CNTA) and UBM China.

The conference will feature presentations on the latest market trends and technical developments and processes in the field of filtration and ensure opportunities to network with industry peers and sector experts.

Delegates will be able to combine their participation with a visit to the exhibition.

EDANA is now inviting papers on the following topics:

  • Innovative filter media technologies;
  • Automotive filtration (oil, fuel, engine, cabin);
  • Air filtration;
  • Liquid filtration; and
  • Filter testing and standards.

Presentations that are specifically relevant to Asia’s challenges in air pollution control and indoor air quality are particularly welcome.

Persons interested in presenting are invited to send abstracts in English to giovanna.merola@edana.org or in Chinese to yaogb1941@sina.com. They should include a proposed title, 3-4 bullet points summarizing the presentation, and full contact details of the speaker. The deadline for submission is March 30.

Posted January 12, 2018

Source: EDANA

Two Senior Appointments At MagnaColours®

BARNSLEY, England — January 11, 2018 — MagnaColours® has made two senior appointments to strengthen its team in two newly created roles. Ivan Cossio has taken the role of business development manager for the Americas, based in California, and Robert Cole has taken up the post of commercial director, based at MagnaColours in the United Kingdom. The new additions to the MagnaColours team will help to cement the business’ position as a leader and innovator within the industry and support its ambitious growth plans.

Cossio has been active within the textile screen printing industry for three decades, and so brings a wealth of experience with him to MagnaColours. He spent 12 years at PolyOne and managed its Wilflex sales in Latin America from 2002-14. For the past three years, Cossio was a regional manager for M&R, selling equipment in parts of Europe, the Middle East, Africa and Bangladesh. He has worked in print operations and held sales roles specifically around color and ink room management, which stands him in good stead for his new position. Cossio represents MagnaColours first investment in the Americas and will be key to driving growth and developing further expansion plans in the region.

Cole’s career has seen him work across several industries associated with chemical products, most recently in the digital textile industry in the United States. Magna will benefit from his vast experience in management, marketing, product development, operations, business development and technical services. In his new role, Cole will be responsible for strategic sales management, technical support and marketing activities. His digital experience will be instrumental in helping Magna to explore new avenues in the future.

Helen Parry, managing director of MagnaColours said: “We’re thrilled to welcome both Ivan and Robert, who each bring with them vast yet complimentary experience which will be invaluable in helping drive our business forward and support our expansion plans. With Ivan and Robert on board, we’ll be able to put increased focus on developing our customer base whilst exploring opportunities in the digital sector.

“For four decades, Magna has been championing the use of water-based screen-printing inks, and over the years has led the innovation of products which render the use of chemically harmful inks unnecessary. In joining the team, Ivan and Robert can really contribute to Magna’s goal of encouraging more screen printers to make the switch to water-based inks and promoting the MagnaColours brand.”

MagnaColours strives to provide environmentally sustainable water-based alternatives to widely used chemical-based inks traditionally used throughout the screen printing industry. Magna will be showcasing its range at the upcoming ISS Long Beach event January 19-21.

Posted January 12, 2018

Source: MagnaColours®

FilSpec™ Adds Research And Development Assistant

SHERBROOKE, Canada — January 11, 2018 — FilSpec™ is pleased to welcome Martin Forest to its team as a research and development assistant.

Forest holds a Bachelor’s degree in Biochemistry from the Université de Sherbrooke and a Master’s degree in Environment. Forest will work closely with Sebastien Couture, our research and development director, to develop innovative solutions for technical textile yarns.

Specifically, Forest will participate in new product development sessions either internally or with the client, as well as participate in brainstorming sessions on other potential uses of already developed innovative yarns. He will also carry out a technological watch, analyze and present the main results of reports from the independent laboratories to the R&D director, as well as draft the technical documentation of research projects.

Forest will therefore be an important asset for FilSpec in the development and creation of innovative yarns for smart textile projects. Through his high-level scientific background, he will help FilSpec’s team develop new technologies and scientific concepts for our projects. FilSpec aims for more and more sophisticated product development and Forest will become a key resource for the company.

From a more personal point of view, MarForesttin is a music lover and a bassist and co-composer for a rock band. He has a great dry sense of humor that sometimes disarms the less aware of his colleagues … to the delight of others!

Posted January 12, 2018

Source: FilSpec™

Italian Textile Machinery A Major Player At Techtextil Russia

MILAN, Italy — January 11, 2018 — ACIMIT, the Association of Italian Textile Machinery Manufacturers, and the Italian Trade Agency for the promotion and internationalization of Italian businesses abroad, will be organizing an exhibition space at the upcoming edition of Techtextil Russia, the specialized trade fair dedicated to technical textiles and nonwovens, slated to be held in Moscow March 20-23, 2018.

A total of 22 companies will be on hand at Italy’s exhibition space, including the following ACIMIT associated members: Beta, Bombi, Bonino, Cibitex, Cognetex, Durst, Fabotex, Fadis, Ferraro, Guarneri, Mcs, Cosmatex, Pugi, Ratti, Reggiani, Salmoiraghi, Sariel, Santex Rimar Group, Smit, Sicam, Tessil Gomma.

The trade fair event arrives at a time of growth for Russia’s textile sector. Indeed, the Russian authorities have initiated pilot projects specifically targeting the modernization of existing technology in the textile sector, and increasing the supply of local products on the Russian market. The production of technical textiles, in particular, is deemed by competent Government authorities to constitute a driver in reviving the fate of Russia’s textile industry.

As ACIMIT president Alessandro Zucchi explained: “This restructuring phase provides an opportunity to further strengthen existing relations between Russian textile manufacturers and Italian technology suppliers, which are already in good stead thanks to the promotional initiatives launched by ACIMIT and the ICE-Agency over the past few years.

“The result of this interaction between Italy’s textile machinery manufacturers and Russian producers,” added Zucchi, “is the Russian market’s constant presence among primary destinations for Italian exports of textile machinery.” In 2016, Italy exported 22 million euros worth of textile machinery to Russia, whereas figures updated to the first seven months of 2017 show a 51-percent increase compared to the same period for 2016, for a corresponding value of 11 million euros.

Posted January 11, 2018

Source: ACIMIT

Ultimate Yarn Evenness Testing And More – With The Total Testing Center

USTER, Switzerland — January 11, 2018 — Only two years since its launch, the ground-breaking new USTER® TESTER 6 is making a significant impact in Bangladesh. Ambitious and quality-conscious spinners are eager to participate in the rapid growth in export sales by the country’s textile producers. Uster Tester 6 is more than the ultimate evenness tester: it is also the gateway to wider potential benefits for mills, integrating data from other Uster quality measurement sources to create a real Total Testing Center.

Bangladesh mills have been quick to recognize these extended advantages, and several Uster Tester 6 units are already in operation in Bangladesh, as well as in the rest of South East Asia, following its global launch at the Milan ITMA in 2015. The forthcoming DTG exhibition is likely to stimulate even greater interest among visitors to the Uster booth.

At the 15th Dhaka International Textile and Garment Machinery Exhibition, to be held in city’s Bangabandhu International Conference Centre February 8-11, Uster experts will provide visitors with first-hand information on the Uster Tester 6. Ahead of the exhibition, existing customers from the Bangladesh spinning sector here provide detailed feedback on their experiences to date.

The best in testing

The sheer speed of the Uster Tester 6 — without compromise on quality — is hailed by all the spinners. The test speed of 800 meters per minute (m/min) also provides highly reliable and extremely accurate results, thanks to the new Capacitive and Optical Sensors. Abdul Latif, deputy general manager of Divine Spinning Mills Ltd., said: “Hairiness testing at high-speeds of 800 m/min — also now including Hairiness Length Classification — requires relatively much less time for testing.”

Companies also report increased efficiency in quality management, with feature such as the graphical presentation of timeline reports — analyzing the product with a long-term perspective and providing quality data over a predefined time. “We are able to analyze the product at a single glance,” said Khorshed Ali, senior manager, Quality Control, Pahartali Textile & Hosiery Mills. Another well-appreciated quality analysis shows the total of pre-defined imperfection classes (neps, thin and thick places) graded by standard and sensitivity level, making it a valuable quality management tool.

In fact, the Uster Tester 6 can provide essential data for any parameter describing yarn appearance — taking in well over a hundred different factors — using its inbuilt yarn testing functions, as well as through connections with other Uster testing and monitoring systems. This totally-integrated facility leverages the value of the information and provides practical insights into the entire yarn production sequence and downstream processes.

This enormous mass of data requires built-in intelligence to transform it into quick and easy-to-follow guidance for the spinner. Quality alerts provide an early warning of potential issues, allowing spinners to identify and remedy any faults likely to cause second-quality material. Objective guidance helps spinners to categorize quality levels, using the so-called yarn grades, while critical questions about a yarn’s performance in subsequent processes are answered by intelligent forecasting of fabric appearance, pilling resistance and overall weavability.

Immediate help for users in case of a quality problem on a spinning machine is provided by the Knowledge Based System (KBS). A single click on a spectrogram display — with no need for additional settings or inputs from the machine supplier — brings up the defective component on screen.

Extended support possibilities

Assistant Q is compared to an additional employee arriving in the mill with Uster Tester 6. He is on duty 24/7, embodying 65 years of Uster application experience. He checks every measurement — whether from the laboratory and the online instruments. Where quality issues arise, Assistant Q offers a checklist of actions to solve the problem. “Assistant Q gives us a lot of ideas to solve any problems,” said Khorshed Ali at Pahartali Textile & Hosiery Mills.

The Uster Tester 6 is the key to accessing the Total Testing Center. As each additional Uster measuring system is connected to the Total Testing Center, the depth of knowledge and expertise held by Assistant Q increases. A major benefit already results from the integration of in-process information from the Uster Quantum 3, which monitors 100-percent of production at the winding machines. The Total Testing Center then takes spinning mills to the next stage, with detailed analysis of all the data and expert interpretation — giving practical advice and options for specific improvements. This allows quality and productivity criteria to be balanced, so that mills can make informed and risk-free decisions on every aspect of the yarn manufacturing process.

It is clear that spinning mills in Bangladesh are already well aware of the massive possibilities these benefits offer: “To us, the Uster Tester 6 is the best evenness tester ever and we intend it to become our Total Testing Center in future,” said Shafiqul Islam, Manager Quality Control at Akij Textile Mills Ltd. Other Bangladeshi spinners have also indicated that they plan to connect fiber testing systems and yarn clearers in future.

At DTG 2018, spinners can assess their options for a future with the Total Testing Center — or simply experience the world’s best evenness tester — on the Uster booth in hall 6, booth 606. “The possibility to manage the spinning mill with quality in mind, the range of new and unique features on top of unmatched reliability and accuracy of all functions as a yarn testing system will convince all our customers of the value of Uster Tester 6,” says AFM Zubair, director within New Asia Ltd., Uster’s agent for laboratory systems and yarn clearers

Posted January 11, 2018

Source: Uster Technologies

VF Corp., NC State Announce A Strategic, Multi-Year Partnership

RALEIGH, N.C. — January 11, 2018 — VF Corp. and North Carolina State University (NC State) today announced a collaborative, strategic partnership that will support student development at NC State and advance apparel and textiles innovation within VF.

“VF is proud to partner with NC State University, one of the world’s top universities and home to the only college in the United States devoted entirely to textiles,” said Steve Rendle, chairman, president and CEO, VF. “Through our shared expertise in research and consumer insights, we aim to stimulate apparel innovation while also developing a consistent pipeline of exceptional leaders for our company.”

The College of Textiles and VF have a long-standing relationship. Under this new multi-year agreement, the partnership is further strengthened by NC State’s Poole College of Management, which brings particular expertise in business analytics and supply chain management. The new partnership adds structure to existing collaborations and creates new opportunities for students in both Colleges. The partnership will:

  • Offer a variety of undergraduate and graduate education and training activities for students within the Colleges, including internships, student projects and competitions;
  • Facilitate industry-leading research that will elevate apparel and textile products and experiences;
  • Provide executive education opportunities for VF associates; and
  • Establish a VF presence on Centennial Campus, NC State’s nationally recognized research campus.

“With many College of Textiles alumni working and thriving at VF, we could not be more pleased to be building on our partnership,” said David Hinks, dean at the College of Textiles. “The addition of VF on campus and the ability of students and faculty from both the College of Textiles and Poole College of Management to work shoulder-to-shoulder with VF personnel will bring new avenues to advance textiles, apparel and footwear.”

“Together with the College of Textiles, we are uniquely positioned to partner with a market leader like VF to expand professional development and research in the world of textiles,” said Annette L. Ranft, dean and Stephen P. Zelnak Jr. Chair at Poole College. “We are also excited about the potential of this partnership to bring meaningful experiences to NC State students.”

“VF’s presence on Centennial Campus will create a collaboration space where students, faculty and VF employees can come together to solve challenges and accelerate innovation,” said Dennis Kekas, associate vice chancellor of partnerships and economic development at NC State.

Today’s announcement begins a long-term engagement between VF and NC State, with more initiatives to be announced.

Posted January 11, 2018

Source: NC State University

Beaulieu Yarns Introduces EqoBalance®, The First Biomass-Balance Polyamide Yarns For Carpets

WIELSBEKE, Belgium — January 11, 2018 — Beaulieu Yarns now offers sustainable versions of all its polyamide (PA6) yarns for carpets for residential and commercial use, including automotive. The EqoBalance® family of “biomass-balance” yarns is being launched at Domotex 2018, held January 12-15 in Hannover, Germany. Beaulieu Yarns is on Stand B56 in Hall 11.

A first for the carpet industry, new EqoBalance PA6 yarns follow the biomass balance approach, which ensures that at the very start of the supply chain, natural renewable raw materials can partially or even completely replace fossil resources in the production of polymers processed into yarns. By choosing these yarns, carpet tufters can contribute to a sustainable future through less use of fossil resources and reduced greenhouse gas emissions.

The sustainable yarns from Beaulieu Yarns are conform the TÜV SÜD certification standard CMS 71 “Certification of the use of renewable resources”, which confirms the saving in fossil resources. The potential to reduce greenhouse gas emissions as a result of the replacement of fossil use is calculated in a Life Cycle Assessment (LCA). EqoBalance yarns hereby allow a reduction of up to 75 percent of CO2 eq/kg compared to our fossil based yarns.

EqoBalance yarns do not compromise on either quality or performance, as their formulation remains identical to their fossil-based equivalents. Since they are a drop-in alternative solution, tufters need to make no alterations to their manufacturing processes or final products. Beaulieu Yarns offers a wide variety of PA6 yarns for use in carpet tiles, carpet planks and broadloom carpets for commercial offices, hospitality & leisure, education & healthcare premises, automotive, and residential.

Karena Cancilleri, vice president of Engineered Products, Beaulieu International Group, commented: “Carpet tufters are requesting more environmentally-compatible yarns to support their overall commitment to greater sustainability and more efficient resource use. We see biomass balance as the fastest path forward and, through EqoBalance, are excited to pioneer this milestone for the contract market as part of our long-term strategy to give customers a fundamental new choice to step into sustainable products and contribute to a better world.”

Biomass balance in practice

The principle of biomass balance in production of yarns is comparable to that of green electricity. The basic idea involves using renewable resources such as biogas or bio-naphtha, together with fossil resources, in production of the polyamide. The share of biobased resources is then arithmetically assigned to certain products using a method certified by the TÜV SÜD technical control board. Product characteristics are absolutely identical to those of the fossil-based equivalent.

Posted January 11, 2018

Source: Beaulieu International Group

DuPont Industrial Biosciences And Wools Of New Zealand Announce Materials Collaboration

WILMINGTON, Del. — January 11, 2018 — DuPont Industrial Biosciences (DuPont) is proud to announce a collaboration with Wools of New Zealand (WoNZ) to create a new platform of yarns for home textiles that will offer enduring performance characteristics with a more sustainable, eco-friendly profile.

Bringing together source traceability and patented technology from WoNZ with DuPont’s expertise in bio-sustainable, high-performance materials inspired this collaboration of expertise and products, scheduled for release in 2018.

“Wools of New Zealand is truly a leader in responsible wool supply,” said DuPont™ Sorona® Global Segment Leader John Sagrati. “This level of care, along with their devotion to innovation and quality control is exactly what we at DuPont seek in partners. They occupy a premium position in their market and have a proven track record of performance and sustainability with the unique capability to deliver consistent, tailored fibers.”

“We are genuinely excited to partner with DuPont Industrial Biosciences, a business that has been able to bring biomaterials to market on a commercial-scale,” said WoNZ Chief Executive Rosstan Mazey. “Like us, DuPont is committed to delivering added value innovation without compromising the planet or its inhabitants. The combined resources and know-how in order to create this exciting, brand-new yarn is a perfect fit with our mission to change the game through innovation and to connect the people who grow our fiber with the end consumer.”

DuPont’s industry-leading excellence in the biomaterials industry has received a number of accolades over the past year, including the Platts Global Energy “Breakthrough Solution of the Year” award for a partnership with ADM on a novel process to produce FDME from fructose; Frost & Sullivan’s award for 2017 European Company of the Year Award for bio-based materials; and, most recently, PLASTICS’ 2017 Innovation in Bioplastics Award.

Posted January 11, 2018

Source: DuPont Industrial Biosciences

Cotton Egypt Association Unveils New ‘Be Human’ Brand For Egyptian Cotton™ 

GIZA, Egypt — January 11, 2018 — Cotton Egypt Association has unveiled a new brand identity and digital platform to re-enforce Egyptian Cotton™ as the finest cotton in the world.

The fresh, modern look, revealed at Heimtextil, in Frankfurt, this week, is designed to convey the superior quality and natural beauty of Egyptian Cotton while engaging consumers, retailers and manufacturers with its heritage and values.

Developed with United Kingdom-based brand specialists Salesworxs, the new platform places the consumer at the centre of the Egyptian Cotton experience, with a strong emphasis on how the luxury hand-picked fabric feels against the skin.

Khaled Schuman, executive director of CEA, said: “We believe that everybody should experience the luxuriously soft touch of Egyptian Cotton. We want people of all ages, worldwide, to seek out its strength, softness and durability. It’s all about the personal human touch.

“Our sales & marketing partner Salesworxs created a powerful brand identity which reflects the brand’s heritage whilst educating our audience as to our core values.”

Salesworxs Managing Director Richard Newman said: “It’s a privilege working with Cotton Egypt Association on a global project to reinforce Egyptian Cotton as the finest cotton in the world, and to bring the brand up to date with a relevant story.

“We know that a brand is a story that is always being told, it’s what people say about you when you’re not around. Egyptian Cotton is without question the world’s finest cotton, our job is to ensure our global audience recognise this when making purchasing decisions on relevant products such as home textiles and clothing.”

The rebrand is designed to increase consumer demand and retailer confidence and will support the CEA’s drive to rid the supply chain of falsely labelled Egyptian Cotton goods.

Posted January 11, 2018

Source: Cotton Egypt Association

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