KENNESAW, Ga. — March 23, 2014 — INVISTA’s Ninabeth G. Sowell has assumed the role of Market Development Director for Performance Bedding Products. She is charged with accelerating the growth of Invista’s Performance Bedding Products business and portfolio of DACRON® branded fiberfill products in bedding.
“Ninabeth Sowell is a seasoned executive in the fibers industry, and we’re delighted to have her on the Dacron brand team,” said Roberto Fontanillas, global business director for Invista’s Dacron fiberfill business. “As she works with the team to develop new and creative ways to meet consumer needs in the bedding products marketplace, she’ll also be helping our customers add value to their offerings with the portfolio of differentiated Invista products and brands.”
The hallmark of Performance Bedding Products is the Dacron brand, one of the leading home textile brands in consumer awareness studies which have been associated with superior bedding fiberfill for more than 50 years.
Sowell has 35 years of experience in the textile fibers and apparel industry, including positions in technical, sales, marketing and management. Prior to Invista, she worked for DuPont in technical marketing of ANTRON® carpet fibers; in sales of LYCRA® fiber, Dacron fiber, nylon and ORLON® acrylic, and in downstream marketing to the brands and retailers using these products. Over the course of her career with Invista, she had marketing responsibility for prestigious brands such as Lycra fiber, TACTEL® fiber and COOLMAX® fabric and has worked with brands and retailers in ready-to-wear, activewear, swimwear, and most recently the intimate apparel market segment.
Born in Windsor, England, Sowell grew up in the metro New York area in New Canaan, Conn. She holds a B.A. in Chemistry and Economics from Duke University in Durham, N.C. She lives in Charlotte, N.C., with her husband and son.
Posted March 24, 2014