AMSTERDAM — Oct. 14, 2013 — TexTrace AG, a pioneer in advanced technology for the apparel industry,
today announced that their innovative brand protection and authentication solutions are featured in
a new state-of-the-art Tyco Retail Experience Center in Dusseldorf, Germany.
TexTrace delivers a brand tracking solution that discreetly incorporates radio frequency
identification (RFID) technology into an apparel manufacturer’s existing woven brand label. The
TexTrace woven RFID label enables seamless and secure brand protection and authentication, while
helping retailers track inventory in real time for quick and accurate replenishing of stock.
The Tyco Retail Experience Center includes live demonstrations of the latest innovations in
inventory visibility, safety and security, loss prevention and traffic intelligence solutions –
displayed in a retail environment to create an authentic customer experience. Displays include
TexTrace technology showcased on apparel such as shirts, sweaters and ties from top fashion brands,
featuring woven RFID labels that offer the same look and feel to which consumers are accustomed.
“We are pleased to partner with Tyco Retail Solutions, an established, trusted solution
provider to retailers worldwide,” said Stephan Bühler, CEO, TexTrace AG. “We invite customers to
tour the center and experience for themselves the TexTrace woven RFID labels that are as sleek and
sophisticated as the top fashion brands themselves, delivering revolutionary brand protection for
the apparel industry.”
The inclusion of TexTrace in the Retail Experience Center represents an expanded partnership
between TexTrace and Tyco Retail Solutions, a global provider of retail performance and security
solutions used by many of the world’s top retailers in more than 70 countries worldwide.
TexTrace has developed a unique solution for RFID source tagging with a woven label that
resists all the processes garments undergo during their lifecycle, enabling accurate item tracking
from start to finish throughout the retail value chain. Consumers attach a great deal of value to
brands and logos, particularly in the fashion arena. Protecting those brands is vitally important
to both garment manufacturers and retailers.
Unlike other solutions, the woven brand label with built-in TexTrace Technology eliminates
the need for swing tags and bulky electronic article surveillance (EAS) tags that need to be
removed at point of sale. This all-in-one solution offers the real-time tracking benefits of RFID
technology without any compromises in usability, reliability, wearing comfort and brand image.
Posted November 5, 2013
Source: TexTrace AG