Delta Apparel Inc. To Acquire On-Demand Customized Graphics Apparel Business

Greenville, S.C., Dec. 16, 2009 – Delta Apparel, Inc. has signed a letter of intent and expects to
acquire substantially all of the net assets of Art Gun Technologies, LLC by December 31, 2009.

Through its innovative technology or “virtual art studio”, Art Gun provides shoppers the
ability to design apparel products by choosing different styles, colors and graphics to create
their one-of-a-kind customized garment. Art Gun’s unique software application can be fully
integrated into any company’s e-commerce platform, allowing Art Gun to manage the entire process
from web design and integration to digitally printing and shipping the garment.

Robert W. Humphreys, Chairman & Chief Executive Officer of Delta Apparel, Inc.,
commented, “We are excited to acquire what we think is one of the most compelling new ideas to
emerge for the retail industry in some time. Art Gun dovetails with our existing operations and
provides us with a direct entrée into what we believe is a $1 billion customized apparel market. At
the same time, Art Gun brings with it exciting technology, expertise in digital printing and a
strong management team that we believe provides new growth opportunities for Delta Apparel, Inc.”

Art Gun began as a concept in January 2009. During the following nine months, Billy Koorse,
Scott Valancy and Evan Koorse took this idea from concept to reality, launching the first Art Gun
“Design a Tee Studio” in October 2009. Art Gun is currently in discussions with other large
companies with strong e-commerce platforms for utilization of its software and services.

Billy Koorse, Chief Executive Officer of Art Gun Technologies, LLC, commented, “We believe
that Delta shares Art Gun’s vision of becoming a market leader in customized apparel through
digital printing. We see clear synergies between our companies that should facilitate Art Gun’s
continued growth and success in the future.”

The closing of the acquisition is subject to customary closing conditions. Art Gun is in its
infancy, and the Company anticipates the business will not have significant revenue during at least
the first twelve months after acquisition. The future impact of the acquisition on the Company’s
financial results will depend, among other things, on Art Gun’s ability to attract and retain
additional customers.

About Delta Apparel Inc.

Delta Apparel Inc., along with its wholly-owned subsidiaries, M. J. Soffe, LLC, Junkfood
Clothing Company and To The Game, LLC, is an international design, manufacturing, sourcing and
marketing company that features a diverse portfolio of high quality branded and private label
activewear apparel and headwear. The Company specializes in selling a variety of casual and
athletic products through most distribution channels for these types of goods. Its products are
sold to specialty and boutique shops, upscale and traditional department stores, mid-tier
retailers, sporting goods stores, screen printers, and private label accounts. In addition, certain
products are sold to college bookstores and to the U.S. military. Its products are also available
direct to consumers on its websites at,, and The headwear products can be viewed at The Company’s
operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it
employs approximately 6,500 people worldwide. Additional information about the Company is available

Statements and other information in this press release that are not reported financial
results or other historical information are forward-looking statements. These are based on our
expectations and are necessarily dependent upon assumptions, estimates and data that we believe are
reasonable and accurate but may be incorrect, incomplete or imprecise. Forward-looking statements
are also subject to a number of business risks and uncertainties, any of which could cause actual
results to differ materially from those set forth in or implied by the forward-looking statements.
The risks and uncertainties include, among others, the general U.S. and international economic
conditions; changes in consumer confidence, consumer spending, and demand for apparel products; the
ability of our brands and products to meet consumer preferences within the prevailing retail
environment; the financial difficulties encountered by our customers and higher credit risk
exposure; the competitive conditions in the apparel and textile industries; changes in
environmental, tax, trade, employment and other laws and regulations; the uncertainty of raw
material and energy prices; changes in the economic, political and social stability of our offshore
locations; the relative strength of the United States dollar as against other currencies; and other
risks described from time to time in our reports filed with the Securities and Exchange
Commission.Accordingly, any forward-looking statements do not purport to be predictions of future
events or circumstances and may not be realized.We do not undertake publicly to update or revise
the forward-looking statements even if it becomes clear that any projected results will not be

Press release courtesy of Delta Apparel Inc.

Posted on December 29, 2009