MILAN, Italy — October 27, 2014 —Optitex is pleased to announce the opening of local offices in Milan, Italy. The new Italian operations are headed by Antonio Sgroi, an experienced sales director with a long legacy of success in the Italian fashion market.
The Optitex Italy team of seasoned sales, technical support and operations professionals is already having a strong impact locally, supporting existing customers and introducing digital workflows to a growing range of companies. To date, numerous leaders in the Italian fashion industry, including Roberto Cavalli and Crea Si, have made Optitex 3D suite their solution of choice for garment design and development. These companies are already working with Optitex to expand their usage of 3D solutions to other domains, including collection planning, showrooms and online marketing.
“As a global fashion hub, Italy is a particularly important territory for us to serve,” said Asaf Landau, CEO, Optitex. “Many Italian fashion companies are industry trendsetters, well-positioned to take advantage of the exciting innovations in 2D and 3D virtual prototyping for design and production.”
Landau added: “With realistic 3D product representations taking a growing role in processes within fashion brands and amongst the various stakeholders in the ecosystem, more and more industry leaders are mastering 3D solutions in order to stay aligned with this market evolution.”
With the opening of the new office, Optitex appointed Antonio Sgroi to manage the Optitex Italy team and operations. Having worked in the fashion and fabrics industry for decades, Sgroi has extensive experience in the world of 2D and 3D design, PLM software, CAD/CAM equipment and related services, particularly for textiles, leather and industrial fabrics. Sgroi and his team are responsible for managing strategic accounts and local sales, and for driving further growth of Optitex solutions in Italy.
Posted October 28, 2014