Marketing Campaigns Automated And Optimized Using The AuraPortal BPM Suite

WOBURN, Mass. — May 17, 2011 — AuraPortal, a global provider of Business Process Management (BPM)
has announced today the inclusion to its Suite of Business Process Management the MC (Marketing
Campaigns) Module. This module, that forms part of the CRM (Customer Relationship Management)
domain of AuraPortal is based on the set of functionalities that are integrated in a BPMS process
using the technique of template oriented Pattern Processes.

In general, the Pattern Processes offer all the functionalities that can be found in any
application but with an important difference: They can be adapted to the exact needs of the
organization as their design is based on processes that are created in such a way that they can be
modified at any moment by the business personnel. And also much more

MC (Marketing Campaigns) is a Pattern Process for the design and automatic follow-up of all
types of campaigns, including general marketing and direct marketing programs for prospects and
customers depending on the determined profiles (up-selling and cross-selling) with a great variety
of channels, both offline as well as online and the ability to analyze the results of the

The module is based on the concept of Standardized Projects of AuraPortal and therefore can
be used for the design, follow-up, and control of other projects of any type that are different
from the marketing campaigns as they have the structure and know-how incorporated in the actual
Pattern Process.     

Posted on May 17, 2011

Source: AuraPortal