WICHITA, Kan. — August 3, 2011 — INVISTA’s CORDURA® brand fabrics, widely known for their
long-lasting durability, are available in new ‘full dull’ nylon yarn constructions that look and
feel more like natural fiber based fabrics, yet still incorporate the exceptional abrasion,
tensile, and tear strengths the brand is popular for. The CORDURA® Naturalle™ fabric collection is
ideally suited for a wide array of end-uses, including performance active wear, technical outerwear
and shell weight fabrics, and ready-to-wear apparel. The new fabric line will be a key component of
the CORDURA® brand ‘Apparel Collection’ debuting at the Outdoor Retailer Summer Market, Aug. 4 – 7,
in Salt Lake City, Utah.
With more than 30 years of trusted, rugged performance from CORDURA® brand fabrics, the
industry will find a comprehensive offering in the brand’s Apparel Collection, which includes a
variety of nylon/cotton blends, performance knits, traditional wovens and ultralights, as well as
the new CORDURA® Naturalle™ fabric assortment that provides a matte appearance similar to the look
of cotton. CORDURA® Naturalle™ fabrics provide stylish durability without sacrificing functionality
and performance. The CORDURA® Apparel Fabric Collection also features a wide selection of
lightweight plain, rip-stop and dobby weaves, as well as circular, flat or warp knits. The
collection also showcases two and three layer laminated fabrics, double weaves, and stretch
wovens and knits combined with INVISTA’s LYCRA® fiber, all available with or without specialty
performance finishes.
“When you say CORDURA® fabrics, you think durability and all the tough end-uses we are
traditionally known for such as luggage, packs, and gear,” said Cindy McNaull, global CORDURA®
brand and marketing director. “But now, the CORDURA® brand portfolio has a full line of fabrics for
apparel. We’re excited to showcase ‘the softer side of durability’ and demonstrate with our wide
variety of fabric offerings that you don’t have to sacrifice comfort for long-lasting performance.”
Ideally suited for inner layer, next-to-skin garments, such as t-shirts and baselayers, and
for outer layer shells-such as jackets, trousers, jeans, and everything in between-the
comprehensive CORDURA® Apparel Fabric Collection will offer customers a vast array of performance
driven, versatile and trend-conscious styling options. All these options include the built-in
durability of CORDURA® fabric to seamlessly transfer these products from day to night and from the
trail to the dinner table.
Some potential end uses for CORDURA® Apparel Collection fabrics are as follows:
Ready-to-Wear/Casual Wear (Knit & woven fabrics)
Jeans
Trousers
T-shirts
Shorts
Outerwear/Performance Active Wear (Knit and Woven fabrics)
Jackets
Rainwear
Skiwear
T-Shirts
Baselayers
Hiking Pants
Wind Shirts
Shells
To be the first to experience the CORDURA® brand Apparel Collection, including the new
CORDURA® Naturalle™ fabric launch, please visit the CORDURA® brand booth, #38213, at the upcoming
Outdoor Retailer Summer Market. And don’t forget to help the CORDURA® brand team celebrate the
‘softer side of durability’ at their free industry lunch, also at the CORDUARA® brand booth on
Friday, Aug. 6, 2011, from 11:30 to 1 PM CST. For more information about the line and other
performance-oriented innovations from the brand, visit
www.CORDURA.com.
Posted on August 9, 2011
Source: Invista
