Norwalk, Conn.-based Arch Chemicals
Inc. now offers its Purista® textile freshness-enhancing treatment commercially in the United
States. According to the company, Purista, applied to fabric during manufacturing, protects fabrics
from odor-causing bacteria and offers a long-lasting “fresh finish.”
“The success of Purista freshness-enhancing treatment in the United Kingdom and Southeast
Asia, combined with new market research about the preferences of American consumers, indicates that
the US market is ready for this product,” said Peter Cowey, international business manager for Arch
Chemical’s textile treatment business.