Russell Adds Stretch-Power™, Names Sales Reps
Russell Athletic, a division of Russell Corp., Atlanta, has released Stretch-Power, the second of
five technological systems in the Russell Athletic Power performance collection.
Designed for athletes seeking maximum flexibility during workouts, Stretch-Power fabric provides warmth without the weight and restriction of fleece, is less bulky and has added support, according to the company.
In other news, Russell Athletic has named River Edge, N.J.-based Kittredge & Associates as its retail sales coverage provider for Maine, New Hampshire, Vermont, Massachusetts, Connecticut, New York, New Jersey, eastern Pennsylvania, Delaware, Maryland, the District of Columbia and Virginia.
Pittsburgh-based Nicholas Associates will represent the retail business in upstate New York, western Pennsylvania, West Virginia, Kentucky, Ohio, Indiana and Michigan.