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Dyeing Printing & Finishing

BASF Restructures Textile Chemicals Sales Organization

Germany-based BASF has restructured the sales organization of its Textile Chemicals business to focus on sizes, pretreatment products, fluorescent brightners, dyeing auxiliaries, textile printing and finishing, and ink-jet inks. Textile dyes are no longer included in the companys product portfolio.According to Thomas Pfisterer, head of global marketing, the restructuring addresses market demands for more intensive service and individual solutions for customers. Enabling our sales team to concentrate on our textile chemicals portfolio will make them even more highly specialized in this field, said Pfisterer.

December 2000




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