BASF Restructures Textile Chemicals Sales Organization
Germany-based BASF has restructured the sales organization of its Textile Chemicals business to
focus on sizes, pretreatment products, fluorescent brightners, dyeing auxiliaries, textile printing
and finishing, and ink-jet inks. Textile dyes are no longer included in the companys product
portfolio.According to Thomas Pfisterer, head of global marketing, the restructuring addresses
market demands for more intensive service and individual solutions for customers. Enabling our
sales team to concentrate on our textile chemicals portfolio will make them even more highly
specialized in this field, said Pfisterer.