3M And Castar Companies Form License And Supply Agreement
ST. PAUL, Minn., Feb. 2, 2010 -- The 3M Protective Materials business has entered into a brand
licensing and product supply agreement with Castar Companies, LLC, located in Sparks, Nevada.
Castar develops and markets products and services in textile home fashions and aftermarket
furniture care. As a brand licensee, Castar will offer Scotchgard™ Protector products to the
residential furniture and bedding markets under the brand NuGuard Surface Protection with
Scotchgard Protector. Castar Companies is well positioned to extend the Scotchgard brand into
the furniture marketplace.
"The Scotchgard Brand resonates strongly with the residential furniture consumer, and we're pleased to be able to participate in this market with Castar Companies," said Mitch Culbreath, marketing manager for 3M's Protective Materials business . "Castar president Jack Castella's extensive expertise is focused on combining protective treatments with service plans, offering consumers the best line of defense against spills and stains. 3M is excited to be part of this initiative."
"Our highly experienced team is excited to return to the home furnishings marketplace with our state-of-the-art, high-performance product line NuGuard Surface Protection featuring Scotchgard Protector," said Mr. Castella. "We recognized the need to bring powerful brand awareness, salability, service, and proven performance back to the home furnishings marketplace. This re-entry to the market is the beginning of our long-term commitment to enhanced value for furniture and bedding retailers on a national level."
The agreement became effective January 12, 2010.
Castar Companies will be exhibiting their NuGuard Surface Protection featuring Scotchgard Protector product line and other offerings at the Las Vegas World Market on February 1-5, 2010. Castar will be located in Building C on the 5th Floor in Space C-0512-5 WHFA RRC.
About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms - often in combination - to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3m.com or www.scotchgard.com.
Posted on February 9, 2010
Press Release Courtesy of 3M
"The Scotchgard Brand resonates strongly with the residential furniture consumer, and we're pleased to be able to participate in this market with Castar Companies," said Mitch Culbreath, marketing manager for 3M's Protective Materials business . "Castar president Jack Castella's extensive expertise is focused on combining protective treatments with service plans, offering consumers the best line of defense against spills and stains. 3M is excited to be part of this initiative."
"Our highly experienced team is excited to return to the home furnishings marketplace with our state-of-the-art, high-performance product line NuGuard Surface Protection featuring Scotchgard Protector," said Mr. Castella. "We recognized the need to bring powerful brand awareness, salability, service, and proven performance back to the home furnishings marketplace. This re-entry to the market is the beginning of our long-term commitment to enhanced value for furniture and bedding retailers on a national level."
The agreement became effective January 12, 2010.
Castar Companies will be exhibiting their NuGuard Surface Protection featuring Scotchgard Protector product line and other offerings at the Las Vegas World Market on February 1-5, 2010. Castar will be located in Building C on the 5th Floor in Space C-0512-5 WHFA RRC.
About 3M
A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms - often in combination - to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3m.com or www.scotchgard.com.
Posted on February 9, 2010
Press Release Courtesy of 3M
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