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Cotton Incorporated Debuts Storm Cotton™ For Fleece

Cary, N.C.-based Cotton Incorporated has introduced Storm Cotton™ for Fleece, a water-repellent finish designed for use on cotton fibers. A variation of Storm Cotton technology for cotton apparel, it is the latest in Cotton Incorporated's line of Storm water-repellent, wind-protective, breathable technologies, which also includes Storm Denim™ finish for denim apparel. Targeted uses include outdoor apparel such as hoodies.

According to David Earley, director of supply chain marketing in Cotton Incorporated's Global Supply Chain division, it has been a challenge for the outdoor apparel segment to integrate performance features into cotton fabric. He also noted that demand exists for outdoor cotton apparel with performance benefits such as water repellency, protection from wind and other attributes. "Our research tells us that the majority of consumers (77%) prefer cotton in general, and most (70%) said they would be willing to pay more for cotton apparel that mimicked many of the performance features more commonly found in synthetic fabrics," he said.

July 28, 2009

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