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Avery Dennison RIS Adds DNA To ComfortTag™

In an effort to support brand owners that are using tag-free labeling instead of woven or printed labels, Westlake Village, Calif.-based Avery Dennison Retail Information Services (RIS) has incorporated a security ink with a DNA marker to its ComfortTag™ heat transfers. The covert technology may protect apparel, linens and footwear from diversion and counterfeiting, and it complements overt security measures, according to the company.

“Avery Dennison RIS works exclusively with the brand owners’ approved factories,” said Sharon Dalton, product marketing manager. “We have systems in place to ensure that the factories issuing purchase orders and purchasing ComfortTag are verified as being the factories specified by our customers. Beyond that, we follow strict chain-of-custody requirements to ensure that each and every label is safe and secure in our facility and during transport to customer locations.”

“Brand owners can now choose to identify their merchandise with the high definition and brilliant imaging of ComfortTag heat transfers without sacrificing the covert security they enjoyed with more conventional labels,” Dalton added.

June 27, 2006