Applied DNA Sciences, WestPoint Home Sign CertainT® Program Deal

Stony Brook, N.Y.-based Applied DNA Sciences Inc. reports it has signed a multi-year license with WestPoint Home LLC. The deal grants WestPoint Home the exclusive right to use Applied DNA’s CertainT® platform for its blended duvets, towels, sheets, pillow cases, bed skirts, shams and decorative pillows sold for hospitality in Canada, Mexico and the United States. The agreement also gives WestPoint non-exclusive CertainT platform rights for various hospitaility opportunities.

Applied DNA’s molecular tags embedded into the source materials will certify that any of WestPoint’s hospitality textile products featuring polyester (PET) or recycled PET contain the original source raw materials to ensure origin and authenticity.

“Our partnership with Applied DNA adds to our already extensive assortment of environmentally sustainable products and processes,” said Normand Savaria, president and CEO, WestPoint Home.

“As leaders in supply chain transparency and accuracy we are excited to be adding the CertainT platform and technology to our product offerings.”

May/June 2018