MONTREAL — September 24, 2012 — My Virtual Model (MVM) is proud to announce the acquisition of
Mimicme, a European leader in virtual fitting room applications.
This acquisition provides MVM with state-of-the-art technology to add to its portfolio of
world class solutions, making it the worldwide leader in 3D personalized virtual models, fitting
rooms, and on-demand outfitting solutions. MVM allows third parties to quickly and efficiently
bring entire clothing collections online with easy-to-integrate tools, licensed as a white label
“Software as a Service” technology. The acquisition offers a new and innovative way to integrate
the solution within every ecommerce platform within days.
My Virtual Model’s latest product called ‘Dynamic Outfitting’ cuts costs of expensive photo
shoots while keeping full control of the product image creation process. The end result is
unlimited outfitting possibilities that combine products, human models, backgrounds and effects
that are indistinguishable from real photography. Dynamic Outfitting supports different body shapes
and poses for both men and women. The bottom line is that retailers using Dynamic Outfitting save
millions on product photography.
MVM now has products for every size retailer large and small. ” I can’t imagine a retailer
that would not want to cut photo shoot costs or deliver the best online outfitting experience to
delight their customers,” Luc Lacroix, CEO of MVM.
Xavier Baars, founder of MimicMe, will continue his career with MVM as a member of the
senior management team, overseeing activities in Europe, while based in Amsterdam. Gregory
Saumier-Finch, founder and CTO of My Virtual Model, will be responsible for worldwide technology
development and research.
“We share the same obsession with My Virtual Model, to enrich online shopping experience and
provide retailers unique solutions to improve customer loyalty,” added Xavier Baars, CEO of
MimicMe.
Posted on September 25, 2012
Source: My Virtual Model (MVM)
