Magic To Launch Dedicated Home Textiles Area Within Sourcing At MAGIC

SANTA MONICA, Calif. — April 27, 2012  — With the launch of SOURCING at MAGIC’s dedicated new
space, the interior textiles and décor market has finally found a HOME. Debuting at MAGIC’s August
2012 forum, SOURCING at MAGIC HOME represents a major cooperation between MAGIC, the industry’s
foremost fashion trade event, and China Foreign Trade Guangzhou Exhibition General Corp. (CFTE),
one of China’s chief exhibition organizations.

This exciting initiative will unite the fashion and home communities to address North
America’s mounting demand for manufactured home goods and textiles. Situated at the heart of
SOURCING at MAGIC, the alliance will feature fabrics, materials and components for home application
(bed, bath and kitchen linens, towels, window treatments, rugs and accessories) – providing
sourcing professionals with direct access to hundreds of premier domestic and international

SOURCING at MAGIC HOME will also expose home textile exhibitors to the unmatched purchasing
potential of more than 10,000 attendees, via a powerful roster of buying teams that includes the
top retailers in home textiles.

According to SOURCING at MAGIC vice president, Karalynn Sprouse, “SOURCING at MAGIC HOME
builds on the sourcing expertise of MAGIC and will showcase both the broad base of Chinese
manufacturers CFTE brings, as well as contract and original design manufacturers, component
suppliers, and service providers from the global home textiles community as a whole. We’re excited
because SOURCING at MAGIC HOME is really an opportunity to unite this segment of the sourcing
market in one central location…In this dedicated space, resources from countries including the
U.S., China, Bangladesh and India – to name just a few – can connect with MAGIC’s thousands of
sourcing executives, designers, product development teams, private label retailers and buyers, and
other purchasing agents.”

Deying Li, general manager of CFTE who has worked for China’s famous Canton Fair for over 20
years, mentions the strength of the collaboration as a key advantage. “Canton Fair is China’s
biggest trade fair, and MAGIC is the largest, most well-known fashion tradeshow in the U.S.,” he
notes. “So for us, and we believe for attendees, SOURCING at MAGIC HOME is the perfect marriage.”

With CFTE’s influence in the Chinese furniture and décor markets, combined with MAGIC’s
position as an unparalleled connection platform, SOURCING at MAGIC HOME is poised to meet the needs
of the new international supply chain.

Posted on May 3, 2012

Source: MAGIC