INDEX 11 Exhibitor Preview: Celanese Emulsion Polymers

Dallas — April 6, 2011 — Celanese, a global leader in vinyl-based emulsion technology, will present
its comprehensive portfolio of products for chemically bonded nonwovens at Index, the world’s
leading nonwovens exhibition in Geneva, Switzerland, April 12-15. Company representatives will
discuss options in emulsion technology to help the nonwoven producer negotiate today’s demanding
manufacturing environment at stand #2351. 

Celanese’s waterborne emulsions act as the primary bonding agent and also offer functional
properties for airlaid, drylaid carded, wetlaid nonwovens and paper. “In today’s challenging
manufacturing environment with raw material price escalation and consumer demand for high
performance goods, nonwoven producers and their customers in the value chain are requesting
alternatives to traditional chemistries such as SBR and pure acrylics. With vinyl chemistries such
as vinyl acetate/ethylene (VAE), we can offer cost effective value and high performance to
chemically bonded nonwovens from disposables through durables,” said Peter Zeimentz, marketing
segment manager.

Celanese’s product line is anchored by the Dur-O-Set® Elite Ultra family of emulsions. The
flagship product, Elite Ultra, is known for its high wet strength and cost in use advantages and is
a leader in nonwoven wipes. Elite Ultra Soft offers significant absorption in addition to its soft
hand feel and high wet strength. Elite 20 and its complimentary Acrylate based alternative —
Vinacryl® 4333 — offer the right blend of strength and fluid management properties for use in
medical nonwovens.

Celanese looks to build upon its past with its developmental pipeline and the application
expertise that it offers its customers. Nonwoven producers and specifiers are encouraged to visit
Celanese Emulsion Polymers at stand #2351 or visit

Posted on April 6, 2011

Source: Celanese Emulsion Polymers