NedSense Inks Donghia (US) And Embraces IPad Platform

NEW YORK CITY/VIANEN, The Netherlands — October 25, 2010 — Today NedSense enterprises nv announces
that on the tails of LOFT’s launching customer Rubelli, they now have signed a contract with
daughter company Donghia Inc. in New York for the implementation of LOFT to extend Donghia’s
service levels through a virtual presence in its physical show rooms around the US.

In a first phase Donghia and Rubelli will focus on merging the impressive width of their
joint collections online — fabrics and furniture, displayed in an unlimited combination on a 24×7
anywhere basis. Sales executives will be equipped with iPads on which they can demonstrate the
power of the LOFT through its combinations of Rubelli fabrics and Donghia furniture in a mobile,
‘always on’ fashion. This will radically reduce physical showroom and sample costs and enhance the
customer experience in the conceptual and visualization stage to unprecedented levels. Ultimately
LOFT will be the design engine that facilitates designers to visualize customized designs for

Andrea Rubelli, CEO of Donghia US and Rubelli states: “The combination of the exquisite
furniture range of Donghia with the unlimited possibilities of the Rubelli and Donghia fabrics,
create a specter that is hard to visualize and nearly impossible to demonstrate physically in every
single showroom. With LOFT, which we have been testing at Rubelli in Italy, we can deliver an
online sales tool, as well as a 24×7 virtual showroom that benefits our sales team and our clients
alike. The sales teams have the entire ranges at their fingertips and can give customers the real
life experience of viewing it ‘as is. We have been looking for a tool like this for the past ten
years and we found that only NedSense has the experience needed to simulate our fabrics on screen
in the appropriate way.”

Pieter Aarts, Chief Executive Officer of NedSense enterprises NV states: “Once again LOFT
proves its versatile character by the way companies implement it in their own strategy. The success
at Rubelli has led to this success with Donghia, where in a very staged approach the company
embraces the 24×7 economy. LOFT opens up Donghia’s windows to clients around the globe and offers
its end customers an unparalleled personalized experience when demonstrating the fabrics on
furniture of their choice and vice versa, to the level where one could almost touch by sight.”

Donghia is currently implementing phase 1 of the project and is expecting to be fully live by
spring 2011.

Posted on November 30, 2010

Source: NedSense enterprises NV