Supima To Join And Support Texworld USA

Atlanta – Feb. 26, 2010 – Messe Frankfurt, Inc. and Supima have decided to join forces in New York
City and fold the Supima Premium Fabric Show (PREFAB) into Texworld USA to create an even bigger
and higher quality apparel fabric sourcing event for North America.

“Supima is excited and looking forward to moving our PremiumFabric Show (PREFAB) to Texworld
USA for the July 2010 show.We feel that Texworld USA’s reputation and the added exposure to buyers
will benefit Supima, and more importantly, our licensees. Supima will be able to retain its high
value yarn and fabrics in a designated section of Texworld USA and Supima’s licensees will be
invited to join the Supima section of the show. The move to Texworld USA will also benefit our
customers; almost all of whom attend the event during the week of shows. It’s a busy week for
buyers and this will eliminate a trip to another part of the city” commented Jesse Curlee,
President of Supima on the decision.

David Audrain, President of Messe Frankfurt USA, stated “having Supima’s support for Texworld
USA is terrific! The Supima product is excellent and adding more of their licensees to our leading
group of exhibiting mills, enhances the value for the buyers even more. Our goal with Texworld USA
has always been to provide the leading exhibition of apparel fabric producers for the American
market. We expect this July to be our best show yet!”

A January 2010 survey indicates that 73% of Texworld USA attendees consider cotton a primary
area of interest in terms of fiber content. Texworld USA attendees also continue to voice their
interest in diversified sourcing options combining overseas and domestic US resources. These buyer
trends, along with the popularity of Texworld USA among a wide range of manufacturers and retailers
– from design-savvy mass market to luxury – ensure that Supima licensees be well-received at the
July show.


The name “Supima®” is a licensed trademark owned by Supima and its members. It is used to
promote textile and apparel products made of 100% American Pima cotton, and is strictly controlled
by the grower organization. Supima is an abbreviation for SuperiorPima. For further information,
please visit

July 2010

The ninth edition of Texworld USA will take place July 13 – 15, 2010at the Javits Convention
Center in New York City.

For further information, please visit

Posted on March 2, 2010

Press Release Courtesy of Texworld USA