New Lawson For Fashion Solution Helps Speed Product Time-To-Market

ST. PAUL, Minn., Feb. 18, 2010 – Lawson Software (Nasdaq: LWSN) today introduced Lawson for
Fashion, a comprehensive enterprise software system for fashion companies, including brand owners
and manufacturers of apparel and accessories as well as private brand retailers. Lawson for
Fashion, which is generally available today, helps fashion companies improve profits, combat
chargebacks and accelerate product time-to-market, while helping reduce software implementation
time. It is built on the latest version of the Lawson M3 Enterprise Management System, Lawson M3
10.1, which was also announced today.

Lawson for Fashion marks the latest industry-specific enterprise software system based on the
Lawson M3 system. It combines core enterprise business software with industry-specific
applications, such as Lawson Fashion PLM and Assortment Replenishment Planner. It also includes
Analytics for Fashion, a pre-configured Business Intelligence solution with KPIs and scorecards
specific to the fashion industry. Analytics for Fashion helps companies track and measure key
operational data, which helps foster better, faster decision making.

Lawson for Fashion also offers the Lawson Value Management tools, which help companies
identify and quantify, in advance, potential business process improvements and helps prioritize
improvement opportunities within their business.Lawson for Fashion is derived from the company’s
in-depth expertise in the fashion industry, using proven industry processes and the company’s
experience from hundreds of implementations. This helps fashion companies gain greater control over
their margins, products and relationships throughout the supply chain.

Lawson for Fashion includes many application enhancements:

  • Assortment & Replenishment Planner, which helps companies manage assortment planning, buy
    plans and inventory push all the way to eventual product phase out.
  • Lawson Analytics for Fashion, which provides business intelligence without having to develop
    analytic tools in-house. The solution combines 80 pre-configured key-performance indicators (KPIs)
    with 90 built-in industry-specific scorecard templates and helps companies make better, faster
  • New package management functionality, which includes capabilities for complex package
    structures and SSCC (Serial Shipping Container Code) plates, which helps speed products through
    shipping and receiving.
  • An advanced costing and pricing toolbox, which provides capabilities to help merchandisers
    source more effectively based on the cost of alternative supply methods.
  • A standard PLM (Product Lifecycle Management) interface between Lawson Fashion PLM and the
    Lawson M3 Enterprise Management System, which helps companies more easily transfer style
    information between the two systems.

Propper International, Inc., a leading apparel manufacturer specializing in military and law
enforcement gear is among the first Lawson customers to move to the latest version of the Lawson
system. Propper, which is one of the largest suppliers of uniforms to the U.S. Department of
Defense, is using the system to help it streamline key business processes relating to production
and business management.

“When we got an advance look at the new Lawson for Fashion offering with its M3 10.1
Enterprise Management system, it really impressed us and we became a pilot site. The numerous
enhancements and new features are tailored around our industry-specific needs and proven best
practices,” said Devin McCarthy, IT director for Propper. “With all our data and information in
Lawson for Fashion, we are able to connect business processes from initial product concept to
delivery to the end customer, which helped us to maximize efficiency and agility at Propper.”

“With our latest version of Lawson for Fashion we are redefining enterprise applications for
the fashion industry, giving companies tools they need to help turn their inventory into cash
faster – based on our deep knowledge of the fashion industry and its challenges from serving more
than 350 fashion customers globally,” said Frédéric Champalbert, general manager, Fashion, for
Lawson. “With Lawson for Fashion we help our customers improve key business processes by converting
data into actionable information.”

About Lawson Software

Lawson Software provides software and service solutions to 4,500 customers in equipment
service management and rental, fashion, food & beverage, healthcare, manufacturing &
distribution, public sector (United States), service industries, and strategic human capital
management across 40 countries. Lawson Software is a global provider of enterprise software,
services and support to customers primarily in three sectors: services, trade and
manufacturing/distribution. Lawson’s solutions include Enterprise Performance Management, Human
Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship
Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored
applications. Lawson solutions assist customers in simplifying their businesses or organizations by
helping them streamline processes, reduce costs and enhance business or operational performance.
Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online
at For Lawson’s listing on the Third North exchange in Sweden, Remium AB is acting
as the Certified Adviser.

Posted on March 9, 2010

Press Release Courtesy of Lawson Software