Bauer Hockey Becomes Exclusive Global Provider Of Integrated Neck Protection For Hockey

TORONTO, Jan. 27 — Bauer Hockey, the world’s leading manufacturer of ice hockey equipment, today
announced it has purchased intellectual property assets and patents from Jock Plus Hockey to become
the only global supplier of integrated neck protection for hockey. Those exclusive assets combined
with a long-term strategic agreement with DuPont Protection Technologies that allows Bauer to
market and incorporate the Kevlar® fiber into its neck protection, results in an exclusive
two-in-one protective apparel piece built specifically for the needs of today’s hockey players.

“At Bauer Hockey, we’re committed to providing the most innovative products to players at all
levels and we look forward to raising the bar on hockey apparel with our Protective Base Layer,”
said Kevin Davis, President & CEO,Bauer Hockey. “Incorporating the Kevlar® fiber into the
world’s only integrated neck protection for hockey increases overall comfort and protection needed
in today’s fast-paced sport of hockey.”

Nearly a million registered hockey players around the world are required to wear neck
protection and the majority of those players wear separate neckguard and base layer pieces. Bauer’s
Protective Base Layer combines those two key products into one, integrated protection top with
revolutionary product features.

The Protective Base Layer combines Bauer’s leading Performance Base Layer with an adjustable,
built-in neck guard that provides a customized fit to maximize protection. Built exclusively for
the hockey player, the built-in neck guard features patented technology plus Kevlar® for the utmost
in protection without sacrificing an ounce of mobility, fit and comfort.

“There is a lot of attention focused on the pads players wear to protect themselves, but far
too often the apparel they wear under the uniform is an afterthought,” said Kathy McGown, Category
Business Director, Apparel, Bauer Hockey. “We recognize the growing trend for overall neck
protection and by providing an integrated neck piece to players of all levels, we are reinforcing
the fact that apparel is truly equipment.”

Bauer’s Protective Base Layer will be available at retail locations throughout the world in
Summer 2010.

About Bauer Hockey

Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey
equipment. Founded in Kitchener, Ontario in 1927,Bauer developed the first skate with a blade
attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop
the most sought after products in the industry, including the widely successful Supreme and Vapor
lines of products.

Posted on February 2, 2010

Press Release Courtesy of Bauer Hockey