Naturally Advanced Technologies Secures Hanesbrands Initial Purchase Order For 10,000 Lbs Of Crailar

PORTLAND, OR, Jan. 5 /PRNewswire-FirstCall/ – Naturally Advanced Technologies Inc. (NAT, OTCBB:
NADVF, TSXV: NAT) received a purchase order from Hanesbrands Inc. to deliver approximately 10,000
lbs of Crailar(R) Organic Fiber in the first quarter of 2010.

“This first purchase order supplies Crailar fiber in a full-scale trial using our proposed
manufacturing equipment supplier in Germany in January 2010. Thereafter, we will conduct another
full scale blending trial on commercial scale spinning equipment at a Hanesbrands facility,” stated
Ken Barker, CEO of NAT. “After the trial is completed, the next phase in product development would
be to conduct consumer testing. With positive results from these tests, we will begin finalizing
commercialization plans to bring Crailar products to market.”

About Naturally Advanced Technologies Inc.

Naturally Advanced Technologies Inc. is committed to unlocking the potential of renewable and
environmentally sustainable biomass resources from hemp and other bast fibers. The company, through
its wholly owned subsidiary, Crailar Fiber Technologies Inc., is developing proprietary
technologies for production of bast fibers, cellulose pulp, and their resulting by-products, in
collaboration with Canada’s National Research Council and the Alberta Research Council. Crailar(R)
technology offers cost-effective and environmentally sustainable processing and production of
natural, bast fibers such as hemp and flax, resulting in increased performance characteristics for
use in textile, industrial, energy, medical and composite material applications. The company was
founded in 1998 as a provider of environmentally friendly, socially responsible clothing and
adheres to a “triple bottom line” philosophy, respecting the human rights of employees, the
environmental impact of the company’s operations and fiscal responsibility to its shareholders. See

Neither the TSX Venture Exchange Inc. nor its Regulation Services Provider (as that term is
defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.

Forward Looking Statement Disclaimer

This news release includes certain statements that may be deemed “forward-looking
statements”. All statements in this news release, other than statements of historical facts, are
forward-looking statements. Forward-looking statements or information are subject to a variety of
risks and uncertainties which could cause actual events or results to differ from those reflected
in the forward-looking statements or information and including, without limitation, risks and
uncertainties relating to: any market interruptions that may delay the trading of the Company’s
shares, technological and operational challenges, needs for additional capital, changes in consumer
preferences, market acceptance and technological changes, dependence on manufacturing and material
supplies providers, international operations, competition, regulatory restrictions and the loss of
key employees. In addition, the Company’s business and operations are subject to the risks set
forth in the Company’s most recent Form 10-K, Form 10-Q and other SEC filings which are available
through EDGAR at These are among the primary risks we foresee at the present time. The
Company assumes no obligation to update the forward-looking statements.

Press Release Courtesy of Naturally Advanced Technologies Inc.

January 5, 2010