Mt. Holly, N.C., Jan. 8, 2010 — American & Efird (A) announced today its participation in
Anvil Knitwear, Inc.’s
Web site, which chronicles and brings to life the complete journey and environmental impact of a
t-shirt, from cotton seed to consumer. The site, which specifically tracks t-shirts for youth
ages 2 to 12, allows users to explore cotton farms, a gin, and spinners, as well as Anvil’s textile
mill, cut-and-sew plants, and a distribution facility – all by inputting a unique tracking number
printed on their very own shirt. The site demonstrates Anvil’s commitment to sustainability and
clearly reinforces their position as a leader in the sustainable apparel industry.
To assist Anvil with the cut-and-sew area of the site , A provided video footage, still
photography, and step-by-step process narrations of A’s thread manufacturing process in Gaston
County, N.C. The video footage and narration will allow users to explore the manufacturing
process for sewing thread from yarn spinning, to dyeing, to packaging and shipping.
A was excited to be presented with the opportunity to participate. A applauds Anvil’s
decision to not only meet the new tracking regulation of the federal government’s recent Consumer
Product Safety Improvement Act, but to turn the process into an educational, fun process which
helps teach kids, parents and educators about the ecological impact of their products and how to be
more environmentally responsible. A maintains a long-standing global commitment to
Environmental Health, Safety and Social Responsibility in all of its worldwide operations.
This commitment is evidenced by the A Eco-Driven program consisting of Ten Threads of
Sustainability which allows A to drive its culture of Innovation, Creation, and Delivery in the
area of Sustainability.
About Anvil Knitwear
Anvil Knitwear, Inc., a socially and environmentally responsible manufacturer of sportswear
and accessories, is a leader in the sustainable apparel industry with its AnvilOrganic®,
AnvilRecycledTM and AnvilSustainableTM brands. Anvil’s website,
offers educational information on the making of its youth tees. For more information about Anvil,
About American & Efird
Headquartered in Mt. Holly, N.C., American Efird, Inc. is one of the world’s leading
manufacturers of sewing thread, embroidery yarns, and technical textiles for worldwide industrial
and consumer markets. With 29 manufacturing centers and 68 service centers in 42 countries, A
is truly a global supplier. A maintains a long-standing commitment to Environmental
Health Safety, Sustainability and Social Responsibility in all of its worldwide
operations. Please visit
www.amefird.com for more information.
Press Release Courtesy of American & Efird
Posted on January 8, 2010