The new gro-pak™ shopping system from Austin, Texas-based BlueAvocado Co. features five separate
component bags made using recycled Repreve® fiber from Greensboro, N.C.-based Unifi Inc.
BlueAvocado, a woman-owned lifestyle products business, wanted to create a reusable grocery bag
system that was convenient and stylish, as well as environmentally friendly. According to the
company, using the gro-pak system eliminates the need to use 15 plastic bags per grocery store
visit, which can amount to some 1,000 bags per year. The company selected Unifi’s Repreve fiber to
create the bags because the fiber is made from 100-percent waste and post-consumer plastic bottles,
thus impacting the environment by saving both materials and energy resources during production.
“Our goal was to provide eco-conscious, time-starved shoppers with a reusable and recycled
grocery bag system that’s focused on style, convenience and value,” said Melissa Nathan, chief
innovation officer, BlueAvocado. “The gro-pak system can eliminate 1,000 plastic bags per shopper
per year, so the impact of one consumer can affect the lives of many. We believe we’re helping
consumers change the way they shop — for good.”
November 24, 2009