Cherokee Expands Home Textiles Business Into Mexico

Van Nuys, Calif.-based Cherokee Inc. – a marketer, licensor and manager of brands in the family
apparel, fashion accessories and footwear, home furnishings, and recreational products markets –
has extended its Cherokee brand of home textiles into Mexico through Controladora Comercial
Mexicana S.A.B. de C.V., a Mexico-based retailer.

“The category expansions at Comercial Mexicana exemplify the consumer acceptance of the
Cherokee brand in categories beyond clothing,” said Lala Somma, senior global brand manager,
Cherokee. “In addition, it continues to demonstrate the strength of our retail direct licensing

“We continue to experience great results with the Cherokee brand throughout our store as our
consumers appreciate the style, quality and value associated with the Cherokee brand,” said Adolfo
Blasco Ruiz, DMM, Comercial Mexicana. “Home textiles is a natural extension for the brand and we
look forward to much continued success.”

September 15, 2009