Avery Dennison Debuts Universal Track And Trace Labeling Solution

Pasadena, Calif.-based Avery Dennison Corp. has introduced a labeling solution enabling
manufacturers to fulfill US Consumer Product Safety Improvement Act (CPSIA) tracking requirements
and manage tracking data online.

The Universal Track and Trace solution comprises Avery Dennison printers, tag and label
design software, and the D2Comm™ online data management tool. The user prints a contractor label
containing a unique alphanumeric identifier, or serial number, then connects to the D2Comm website,
which captures and stores the label data in a table for viewing and tracking.

“Universal Track and Trace requires no custom programming,” said Michael Dancausse, product
manager, in-plant printing solutions, Avery Dennison. “It allows users to print and capture
specific label data that is mandated by CPSIA, and then add a unique serial number on the label
that ties it to additional product data.”

CPSIA’s regulations – which went into effect Aug. 14, 2009, and facilitate recalls of unsafe
children’s products – require a product to have a permanently applied label containing its
manufacturer’s name as well as production location, date, and batch or lot number.

Label designers wishing to save a fabric lot’s purchase order number that is not printed on
the label may use Universal Track and Trace to capture the information. The solution then uses the
serial number to match it with a bundle, cut order or specific garment. That number also allows a
factory to retrieve data about a specific component in a fabric lot, so if there is a recall, the
garment’s fabric supplier can be identified.

August 25, 2009