Levis Introduces IPod-Compatible Jeans

San Francisco-based apparel marketer
Levi Strauss & Co. has debuted its Levi’s® RedWire™ DLX Jeans for men and women. The new jeans,
which will be available worldwide this fall, feature a special joystick in the watch pocket for
easy operation of most iPod® systems.

Other design features include an iPod docking cradle built into the jeans and discreetly
housed within a side pocket, and a built-in retractable headphone unit. The jean’s aesthetics, such
as the white leather patch and joystick, and minimalist buttons and rivets, pay homage to the iPod’s
design, according to the company.

The jean is machine washable once the iPod is removed.

January 1, 2006