Germany-based BASF AG’s two new
labels for easy-care leisurewear and non-iron shirts, blouses and pants allow textile manufacturers
to distinguish their products, which have been finished with BASF products, from those of their
competitors.
labels for easy-care leisurewear and non-iron shirts, blouses and pants allow textile manufacturers
to distinguish their products, which have been finished with BASF products, from those of their
competitors.
The Easy Care label designates leisurewear that is easy to maintain and hard-wearing, while
the Non Iron label indicates cotton shirts, blouses and pants that retain their shape and do not
need ironing. The new labels complement the company’s Cosinel label for non-iron, fleecy-soft bed
linens that retain their shape.
“At present, end-users are confused by a variety of quality attributes such as
wrinkle-resistant, easy iron or wash and wear,” said Christina Zörner, textile value chain
marketing, BASF. “The clearly defined BASF labels enable the advantages of the easy-care,
high-quality textiles to be seen at a glance, and thus help the consumer decide what to buy.
December 2005
