Shakespeare Co Announces Price Increases

Shakespeare, a subsidiary of K2 Inc. Sporting Goods, has announced its plans to increase filament
as well as polymer prices effective May 31, 2004.

In commenting on the planned increases, Doug Kale, vice president of sales for the company,
said, “We have worked diligently over the past several years to contain our continually escalating
costs. Investments have been made to improve efficiencies and quality. At this point, however, we
find it necessary to increase our prices in order to continue to invest in our operations and

For additional information, contact Doug Kale at

April 2004