Carter39 S Develops Unique Flame-Resistant Sleepwear Line

MORROW, Ga., Dec. 11 /PRNewswire/ — Carter’s, the number-one youngchildren’s apparel brand, today
announced the launch of an innovative line offlame-resistant cotton sleepwear. After years of
development and rigorous laboratory testing to meet the135-year old company’s strict safety and
high quality standards, the exclusiveline of new sleepwear incorporates Carter’s hallmark
manufacturing processwith PROBAN(R) cotton, a trademarked quality product used successfully in
theU.S. for over 15 years in clothes for adults. The products provide parentswith a new option.
Children can now sleep in soft, comfortable loose fittingpajamas. Current U.S. law requires
non-flame resistant cotton sleepwear to betight-fitting. Carter’s new sleepwear line uses PROBAN
treated cotton fabricto provide flame-resistant qualities while maintaining the soft,
moistureabsorbent qualities of cotton. The new fabric is flame resistant which meansit will
self-extinguish if ignited. The flame resistant qualities are builtinto the fiber itself and are
durable for the life of the garment. Available in Spring 2001, Carter’s line is offered in soft
cottontwo-piece styles in a variety of colors and patterns. Artwork has beencreated by Emu Namae, a
blind Japanese artist who has formed an on-goingalliance with Carter’s. The art includes playful
frogs and giraffes, delicatebutterflies and flower petals, in striking color combinations. The
pajamaswill be in department stores and specialty stores nationwide beginning inJanuary. Fred
Rowan, chairman and chief executive officer of Carter’s, commented:”Carter’s has long been known
for making safe, flame-resistant sleepwear. Wewaited years to introduce flame-resistant cotton
sleepwear because we wantedto develop a product that was safe, comfortable and affordable. Over
theyears, we passed on alternative fabrics and fibers because they didn’t meetour high standards.
We know that children across America sleep in ourproducts every night and we take their safety and
comfort very seriously. Weare pleased to introduce such a superior product and know that it will
set thestandard for the industry.” Known to millions of mothers and grandmothers, Carter’s is the
number-onebrand for children, newborn through age six. The company has long beenrecognized for its
creativity and innovation in design and productintroductions. Visit Carter’s Web site at or call1-888-STAYLITTLE to learn more about Carter’s products. PROBAN is a
registered trademark of RHODIA Consumer Specialties Ltd,formerly owned by AlbrightandWilson UK
LtdSOURCE Carter’sWeb Site: http://www.carters.comC

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